CHANNEL IDENTIFICATION
SBP will find all the avenues through which your products and services are available to customers.
RECOGNIZING THE OPPORTUNITY
To remain relevant to both your users and search engines you must establish and maintain an online presence. The problem is there are many different digital marketing channels to choose from (and more trending in and out of popularity every day). How does your business decide which channels to invest in and how do you measure a campaign’s success?
We balance your business goals, your budget, and available resources to identify potential marketing channels to attack independently or as part of an overall digital marketing campaign. We provide a comprehensive plan to not only establish your company’s authority through separate channels, but also recommendations to keep your channel fresh including budget recommendations for paid ads, content/email calendars, and social media.
IDENTIFY AND RECOMMEND
For starters, we need to become familiar with your current efforts (or lack thereof). Whether your business is B2B or B2C—or whether you want to go after everything (omnichannel) or only a few markets (multichannel)—we research and identify specific marketing channels capable of delivering the best ROI.
Some of the channels we excel in are:
Mobile Marketing
Search Engine Optimization
BRING IT TO LIFE
Now that we understand your goals and where your business needs to be, let us help you create and execute a content plan that utilizes each targeted channel. Short on writers and designers? We can also help create and manage content on a regular basis for your marketing team. Not only does our content align perfectly with our strategic recommendations, but we’re also removed enough from your business to allow us to take an objective stance and focus on the needs and priorities of your customers.
ONGOING ANALYSIS AND OPTIMIZATION
Our channel analysis is an ongoing effort that benchmarks where you currently and continually monitors and identifies opportunities to increase engagement. We routinely
audit your channel efforts and opportunities to discover untapped potential or improved upon current campaigns. Throughout your channel campaigns, we use a variety of tools to measure content performance and value—including our own proprietary tool to measure content ROI, built from the ground up.
DIGITAL MARKETING
SOCIAL MEDIA MARKETING
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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