DIGITAL MARKETING
The best companies don’t win, the most popular ones do.
SERVICES
WHAT YOU KNOW
You need to attract customers to your business, but you don’t have the time or ability to develop and actively manage marketing campaigns.
WHAT YOU NEED
A multi-dimensional marketing strategy, catered to your company’s unique needs, that will drive traffic to your site across multiple platforms and increase sales.
WHY YOUR BUSINESS NEEDS DIGITAL MARKETING
Today, the best way to advertise is online. It has never been more beneficial to develop a comprehensive digital marketing strategy that utilizes data analytics, search engine advertising , social media advertising, and organic SEO to develop leads and drive sales from online traffic.
ABOUT SBP’S DIGITAL MARKETING SERVICES
The South Bay Project’s team of experts start with a consultation to understand your business’ specific needs and goals. For example, whether you need a simple monthly email to share what’s happening with your company, or a weekly newsletter beautifully crafted with appealing graphics and custom calls to action, we will conceptualize and execute the ideal email marketing plan for your business.
With your email marketing needs in mind, we will strategically implement and provide:
• Ad campaigns across multiple platforms, including Facebook and Google
• Search engine optimization to ensure your website shows up on Google’s front page
• Compelling blogs and press releases to drive traffic to your site and engage with customers
• Data-driven improvement of your site, social media, and web presence as a whole
DIGITAL MARKETING SERVICES OFFERED
Market Research Social Profiles Development
Channel Identification
Campaign Strategy Landing Page Design Copywriting
Content Calendars
Google Adwords Instagram Ads
Content Strategy
SEO Setups and Audits
SEO Copywriting
Website optimization
e-Commerce Optimization Facebook Ads
LinkedIn Marketing Data Analysis
Email Marketing
Ongoing, data-driven marketing to increase conversions, repeat traffic, and online authority.
RESEARCH AND PLANNING
IDENTIFYING AND CAPITALIZING
ON DIGITAL MARKETING
CHANNELS
Research and ongoing campaign planning are the foundation of our digital marketing process for ongoing clients. We integrate exhaustive market and audience research with both your short- and long-term goals and digital marketing best practices to drive revenue, brand loyalty, and customer engagement. In fact, at a certain point, we’re so involved with your marketing that we stop being the “client” and “agency” and become a single, cohesive team working towards a shared vision.
CONTENT
CREATION
COMPELLING, HIGHLY INFORMED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME
Content is never created arbitrarily in the vague hope that it will reach the right target or create conversions. Instead, every story, every headline, every visual element is intentional and based on exacting recommendations for content strategy, messaging, UX, and storytelling recommendations. The result is refined digital content that engages, persuades, and ultimately converts your target audience and grows your business.
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How We Promote Content
How We Promote Content
SEARCH ENGINE MARKETING
CREATING TARGETED AND CUSTOM MESSAGES
With more than 1 billion websites in existence, users can have a hard time finding what they need and companies can have a hard time drawing the right users to their site. We help you cut through the noise with custom search-engine ads, written specifically for your target audience, so they can find what they’re looking for—on your site. Campaigns are scalable, so you can start small, set some baseline goals, and grow your campaign as you see results.
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SEO
SEO
KEYWORD FOCUSED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME.
Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers.
Learn More →
Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers.
Learn More →
SOCIAL MEDIA MARKETING
WE ANALYZE YOUR MARKET TO IDENTIFY THE BEST PLATFORMS TO MEET YOUR GOALS.
A targeted social media campaign allows you to reach your audience and influencers through channels that are personal to them, where they are interacting directly with friends and family, or with those who share similar interests. Our analysts track and quantify the results of each campaign, allowing us to learn from current efforts and apply what we’ve learned to future iterations.
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EMAIL MARKETING
EMAIL MARKETING
SUPPORT YOUR BUSINESS GOALS THROUGH TARGETED AND RELEVANT MESSAGING.
From automated lead-gen campaigns to transactional email communications, Gravitate’s email marketing campaigns support your business goals through targeted, relevant messaging that drives the audience through the sales cycle. Our team of copywriters, designers, developers, and strategists can create, deploy, manage, measure, and analyze your ongoing email marketing campaigns.
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MEASUREMENT AND ANALYSIS
WE CONTINUALLY TRACK, COLLECT, AND MEASURE DATA FOR ONGOING OPTIMIZATION AND ROI GROWTH.
Our digital marketing campaigns are created to target your audience and solve business problems. We use channel specific data to analyze KPI’s performance, then integrate this data with third-party reporting tools to measure separate channel performance together. Our team transforms this data into two things; insights to increase performance and comprehensive analytics reports that tie the investment your business made with the results.
RELATED SERVICES
WEB DESIGN
Before you start your digital marketing campaing, does your website need to be updated?
SOCIAL MEDIA ADVERTISING
We'll increase your brand awareness by over 300% in the first month or your money back!
GRAPHICS
Level-up the experience your consumers have with your brand by upgrading your imagery with our graphic design services.
WEBSITE MAINTENANCE
A website can become outdated, but not when you sign up for our website maintenance package!
READY TO START YOUR CAMPAIGN?
Drop us a note or give us a call 213-261-1928; we’re happy to answer all your questions and even help with brainstorming!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
RELATED SERVICES
WEB DESIGN
Before you start your digital marketing campaing, does your website need to be updated?
SOCIAL MEDIA ADVERTISING
We'll increase your brand awareness by over 300% in the first month or your money back!
GRAPHICS
Level-up the experience your consumers have with your brand by upgrading your imagery with our graphic design services.
WEBSITE MAINTENANCE
A website can become outdated, but not when you sign up for our website maintenance package!
READY TO START YOUR CAMPAIGN?
Drop us a note or give us a call 213-261-1928; we’re happy to answer all your questions and even help with brainstorming!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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