LOGO DESIGN & BRANDING
Consistency is the key to establishing brand identity and to turning your company’s purpose and mission into a visual story. From brand guidelines to logo design, letterheads and everything in between, we develop strong visual identities that proliferate across mediums.
SERVICES
We don’t just design pretty logos
The most powerful visual identities are memory hooks—consistent, elegant yet simple marks that instantly relate a company’s core values, credibility, and personality. We get to know your business, its personality, and what it truly values. We use this information to inspire designs that capture the essence of your company and convey an effective and authentic feeling. We’re not talking about just a logo here, either—but that’s certainly a good starting point. We carry visual identities through everything we produce, from site design and marketing materials to style guides, letterheads, and even business cards.
WHAT YOU KNOW
Your logo is your startup’s calling card. It’s what people come to associate your business with, and like a first impression, you’ve got to nail it.
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WHAT YOU NEED
You need a logo to become the face of your business; one that stands out from the crowd and drives your customers to take action.
OUR LOGO DESIGN SERVICES
Our team of graphic designers will work with you to create the perfect logo for your business. We know the importance of great design, and how to make it memorable, because we’ve been where you are. Our graphic design team ensures that the logo created for your business is targeted to your demographic, distinct, and most of all, timeless.
LOGO DESIGN PROCESS
Based on the input from your consultation, our team will craft three different concepts for your logo within five to seven business days. You will then provide feedback on each of the concepts, and we will revise them accordingly within another five to seven business days (or sooner depending on your package). Upon final approval of the logo, SBP will deliver the web- and print-ready logo files to you.
QUESTIONS TO HELP US DESIGN YOUR LOGO
Here are some things to consider that may help give us additional assistance in designing your logo: *
• Do you have a company tagline or slogan that could be used as part of the logo?
• What product(s) or service(s) do your business provide?
• Who are your competitors?
• Is there a unique story behind your business?
• Are there any inspiring visuals associated with your business?
• What does your audience care about?
• How does your audience learn about your product, organization or service?
• Why should your audience choose you over the competition?
• What words do you want your audience to associate with your company?
• Generally, what logos or brands do you think will appeal to your audience and why?
• * Do have have specific design preference, likes, dislikes or expectations?
Also, please provide examples of other logos that appeal to you in arrangement, color, font or any other aspect. These do not have to be logos from companies related to your industry, just ones that you happen to find appealing.
INTERACTIVE EXPERIENCE
STRATEGY
BRAND DEVELOPMENT
In today’s digital world, interactive is not an exception, it’s the norm. Being connected and part of a conversation is constant. Developing meaningful experiences is at the core of our communication strategies. By utilizing in-depth research and analytics, we enable our clients to cut through the clutter and connect with consumers at the right moments with the right messaging.
Brands are powerful, contextual systems that require ongoing self-evaluation, awareness of audience needs, and clear business goals. By focusing on consumer insights and brand differentiation, we develop strategies that leverage opportunities, increase engagement, establish social integration, and solidify support. We provide clients with competitive advantages and marketing solutions that lead to growth, visibility, and strong positioning.
Brand development is the process of creating engaging narratives and visual systems that can connect, inspire, and grow audience participation. We believe that brands are constantly evolving, which requires a contextual approach to communication, visualization, and audience representation. Branding is about creating experiences and a reflection of the unique expertise, aspirations, and interactions that bring a vision to life. We build brands that are functional, exciting, and agile.
RELATED SERVICES
GRAPHIC DESIGN
WEB DESIGN
STARTUP SERVICES
INCORPORATION
NEED HELP WITH YOUR LOGO? WE GOT YOU COVERED.
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KNOWLEDGE PORTAL
RELATED SERVICES
WEB DESIGN
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GRAPHICS
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KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
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READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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