PUBLIC RELATIONS
SERVICES
WHAT YOU KNOW
Your brand needs a media presence, consistent messaging and strong communication whenever there is big news.
WHAT YOU NEED
A cleverly-crafted press release that illustrates both the personality of your brand and the importance of its message, which gets seen by the right people.
SBP’S PR SERVICES
That’s where SBP’s experienced team of communications professionals steps in. We know how to properly format press releases, identify clear, key messages and catch the eyes of journalists, bloggers and media members.
We’ll start with a strong lead and then continue using inverted pyramid style throughout the press release, relaying the most pertinent information in order of importance.
No one knows your business better than you do, so we begin the process with a brief questionnaire to get to know you and your business better. We’ll ask you to share basic information, including what industry you are in, what your overall business objectives are, and what goals you’d like to achieve through our Public Relations Services.
After reviewing your answers, we’ll have a brief consultation where we take a deeper dive into your business objectives to determine how to best cater SBP’s Public Relations Services to you.
Whether you need one press release, a series of releases, media distribution, or more, SBP, Inc.’s PR Services can help you achieve the following goals:
* Create media awareness for your company and brand
* Create clear, consistent messaging
* Help you reach the right media members
* Drive more traffic to your website or events
* Help reach new customers
SBP’s Public Relations Services Include:
* Press release writing
* Boiler plate statements
* Wire distribution through our partners (News
* Keyword optimized releases
* Wire distribution reports
* Placement in The South Bay Project, Inc.’s Press Room (coming soon!)
OUR DISTRIBUTION PARTNERS INCLUDE
We have thousands of distribution channels. We’ll make sure your important news is published in the right places for the right people.
RELATED SERVICES
COPYWRITING
LANDING PAGES
DIGITAL MARKETING
EMAIL MARKETING
READY TO GET STARTED?
If you’re ready to start a PR campaign or have questions about our distribution channels, call us or fill out the form below.
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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