COPYWRITING

Strategic, compelling content that speaks directly to your audience. When we say we write for your audience, we’re talking about Google and Bing too.

WHAT YOU KNOW

Persuasive copy creates a connection with your customer, drives sales and, ultimately, powers your business.

WHAT YOU NEED

While you know effective copy is essential to the success of your business, you might not know how to properly convey your message and achieve the desired results through your copywriting.

SBP’S COPYWRITING SERVICES

That’s where The South Bay Project’s team of expert copywriters steps in. We deliver real impact through actionable and strategic messaging catered to your business. No one knows your business better than you do, so we begin the process with a brief questionnaire to get to know you and your business better. We’ll ask you to share basic information, including what industry you are in, what your overall business objectives are, and what goals you’d like to achieve.

Whether you need a single blog post, an informative press release, engaging website copy or any of the additional services SBP offers, our team of experts will help you achieve the following goals through effective copywriting:

  • Drive traffic to your website

  • Build brand awareness

  • Establish your brand as an expert in your industry

  • Help you reach new customers

  • Increase revenue

  • Implement keyword optimization for web copy

SBP’S COPYWRITING SERVICES OFFERED

  • Website copy

  • Print copy

  • SEO Copy

  • Ghostwriting

  • Press release writing

  • Copy editing

  • Fact checking

  • eBook creation

  • Brochure and whitepaper creation

SEO COPYWRITING

WRITING FOR PEOPLE AND ROBOTS

Our SEO copywriting services have evolved to keep pace with the rapid changes to search engines. Traditionally, SEO copywriting stuffed keywords into walls of text, hoping to rank on the first page of Google. But times have changed. Now ranking factors are influenced more by what’s happening off the page, rather than on it. This is why your website copy needs to both engage your audience and build authority with search engines. Our targeted, SEO-friendly web copy and ongoing digital marketing efforts surrounding content creation resonates with both your audience and search engines. We like to think of it as writing for people and robots (the search engine algorithms). No keyword stuffing or black-hat SEO tricks. We communicate your knowledge on topics and balance that with research and keywords that we know audiences are searching for. The result is content that both resonates with your audience as well as builds your authority on Google and Bing.

OPTIMIZE THOSE WORDS

Before your new copy goes live, we complete our SEO checklist to ensure all technical optimization areas are met and that Google/Bing will crawl your copy, including:

  • Title tags

  • Meta descriptions

  • Crawlability

  • Internal Links

  • and more

RELATED SERVICES

WEB DESIGN

We’ll create a responsive, mobile-friendly website that informs your consumers about your products and/or services and drives sales.

GOOGLE ADS | SEM

Cut through the noise with custom search-engine & display ads, written specifically for your target audience.

FACEBOOK ADVERTISING

SPB will put your business in front of your audience by placing content directly in their news feed.

PUBLIC RELETIONS

We’ll get you media presence and consistent messaging whenever there is big news.

SERVICES

ANALYTICS AUDIT

CRM | CUSTOMER RELATIONSHIP MANAGEMENT

CONSULTING

COPYWRITING

DIGITAL MARKETING

DOMAIN NAMES

E-COMMERCE

E-MAIL MARKETING

FACEBOOK ADVERTISING

GOOGLE ADS | SEM

GRAPHIC DESIGN

INCORPORATION

INFORMATION TECHNOLOGY

INSTAGRAM ADVERTISING

LANDING PAGES

LOGO DESIGN

PHONE SYSTEMS

PHOTOGRAPHY

PUBLIC RELATIONS

SEO AUDIT

SOCIAL MEDIA AUDIT

STARUP BUSINESS SERVICES

VIDEO PRODUCTION

WEB DESIGN

WEBSITE MAINTENANCE

WHAT YOU KNOW

PERSUASIVE COPY CREATES A CONNECTION WITH YOUR CUSTOMER, DRIVES SALES AND, ULTIMATELY, POWERS YOUR BUSINESS.

WHAT YOU NEED

WHILE YOU KNOW EFFECTIVE COPY IS ESSENTIAL TO THE SUCCESS OF YOUR BUSINESS, YOU MIGHT NOT KNOW HOW TO PROPERLY CONVEY YOUR MESSAGE AND ACHIEVE THE DESIRED RESULTS THROUGH YOUR COPYWRITING.

SBP’S COPYWRITING SERVICES

THAT’S WHERE THE SOUTH BAY PROJECT’S TEAM OF EXPERT COPYWRITERS STEPS IN. WE DELIVER REAL IMPACT THROUGH ACTIONABLE AND STRATEGIC MESSAGING CATERED TO YOUR BUSINESS. NO ONE KNOWS YOUR BUSINESS BETTER THAN YOU DO, SO WE BEGIN THE PROCESS WITH A BRIEF QUESTIONNAIRE TO GET TO KNOW YOU AND YOUR BUSINESS BETTER. WE’LL ASK YOU TO SHARE BASIC INFORMATION, INCLUDING WHAT INDUSTRY YOU ARE IN, WHAT YOUR OVERALL BUSINESS OBJECTIVES ARE, AND WHAT GOALS YOU’D LIKE TO ACHIEVE.

WHETHER YOU NEED A SINGLE BLOG POST, AN INFORMATIVE PRESS RELEASE, ENGAGING WEBSITE COPY OR ANY OF THE ADDITIONAL SERVICES SBP OFFERS, OUR TEAM OF EXPERTS WILL HELP YOU ACHIEVE THE FOLLOWING GOALS THROUGH EFFECTIVE COPYWRITING:

  • Drive traffic to your website

  • Build brand awareness

  • Establish your brand as an expert in your industry

  • Help you reach new customers

  • Increase revenue

  • Implement keyword optimization for web copy

SBP’S COPYWRITING SERVICES OFFERED

  • Website copy

  • Print copy

  • SEO Copy

  • Ghostwriting

  • Press release writing

  • Copy editing

  • Fact checking

  • eBook creation

  • Brochure and whitepaper creation

SEO COPYWRITING

WRITING FOR PEOPLE

AND ROBOTS

OUR SEO COPYWRITING SERVICES HAVE EVOLVED TO KEEP PACE WITH THE RAPID CHANGES TO SEARCH ENGINES. TRADITIONALLY, SEO COPYWRITING STUFFED KEYWORDS INTO WALLS OF TEXT, HOPING TO RANK ON THE FIRST PAGE OF GOOGLE. BUT TIMES HAVE CHANGED. NOW RANKING FACTORS ARE INFLUENCED MORE BY WHAT’S HAPPENING OFF THE PAGE, RATHER THAN ON IT. THIS IS WHY YOUR WEBSITE COPY NEEDS TO BOTH ENGAGE YOUR AUDIENCE AND BUILD AUTHORITY WITH SEARCH ENGINES. OUR TARGETED, SEO-FRIENDLY WEB COPY AND ONGOING DIGITAL MARKETING EFFORTS SURROUNDING CONTENT CREATION RESONATES WITH BOTH YOUR AUDIENCE AND SEARCH ENGINES. WE LIKE TO THINK OF IT AS WRITING FOR PEOPLE AND ROBOTS (THE SEARCH ENGINE ALGORITHMS). NO KEYWORD STUFFING OR BLACK-HAT SEO TRICKS. WE COMMUNICATE YOUR KNOWLEDGE ON TOPICS AND BALANCE THAT WITH RESEARCH AND KEYWORDS THAT WE KNOW AUDIENCES ARE SEARCHING FOR. THE RESULT IS CONTENT THAT BOTH RESONATES WITH YOUR AUDIENCE AS WELL AS BUILDS YOUR AUTHORITY ON GOOGLE AND BING.

OPTIMIZE THOSE WORDS

BEFORE YOUR NEW COPY GOES LIVE, WE COMPLETE OUR SEO CHECKLIST TO ENSURE ALL TECHNICAL OPTIMIZATION AREAS ARE MET AND THAT GOOGLE/BING WILL CRAWL YOUR COPY, INCLUDING:

  • Title tags

  • Meta descriptions

  • Crawlability

  • Internal Links

  • and more

WEB DESIGN

WE’LL CREATE A RESPONSIVE, MOBILE-FRIENDLY WEBSITE THAT INFORMS YOUR CONSUMERS ABOUT YOUR PRODUCTS AND/OR SERVICES AND DRIVES SALES.

GOOGLE ADS | SEM

CUT THROUGH THE NOISE WITH CUSTOM SEARCH-ENGINE & DISPLAY ADS, WRITTEN SPECIFICALLY FOR YOUR TARGET AUDIENCE.

FACEBOOK ADVERTISING

SPB WILL PUT YOUR BUSINESS IN FRONT OF YOUR AUDIENCE BY PLACING CONTENT DIRECTLY IN THEIR NEWS FEED.

PUBLIC RELETIONS

WE’LL GET YOU MEDIA PRESENCE AND CONSISTENT MESSAGING WHENEVER THERE IS BIG NEWS.

WE'LL FIND THE RIGHT WORDS FOR YOU EVERY TIME.

FILL OUT THE FORM BELOW TO START WORKING WITH US!

WE'LL FIND THE RIGHT WORDS FOR YOU EVERY TIME. FILL OUT THE FORM BELOW TO START WORKING WITH US!

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KNOWLEDGE PORTAL

HOW BRAND IDENTITY IS DEFINED

Aug 13, 2019

All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.

THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL

Jul 23, 2019

Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.

WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS

Jul 19, 2019

Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.

CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT

Jul 15, 2019

Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).

LETS GET STARTED

READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!

CALL US: (213) 444-2413



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