ANALYTICS AUDIT
In order to gain meaningful insights, take action and evolve, your data must be accurate and trustworthy. SBP will audit your analytics setup to ensure everything is being tracked correctly.
SERVICES
INCREASE CONFIDENCE IN YOUR DATA
An audit of your core digital analytics tool is often the first required step towards improving your organization’s analytics maturity. Many organizations have struggled to maintain accurate, complete data from their digital analytics solutions, creating a lack of trust when decisions need to be made.
SOUND FAMILIAR? LET US HELP
Some common issues that organizations express when considering an analytics audit include:
- “We lack the resources internally to maintain our analytics solution, and it hasn’t been touched in X years.”
- “We’ve had turnover on our team, and there is no documentation. We don’t know if everything is set up correctly.”
- “We have multiple domains and lack consistency of data collection. That makes reporting and insights impossible.”
If any of these, or something similar, resonates with you and your organization, contact us to learn how an analytics audit from SBP will put you on a firm analytics foundation and road to success. This audit will set you on course to build a mature analytics practice.
WHAT IS AN ANALYTICS AUDIT?
An analytics audit is often one of the first steps in properly developing a measurement strategy. Evolving organizations need a clear measurement strategy to continually adapt to changing business needs, competition, and customer demands. The analytics audit sets the foundation for the long term by designing your solution and documenting that architecture and its implementation.
WHAT YOU’LL GET:
Specific deliverables of the analytics audit to help build your measurement strategy include:
- Digital Analytics Strategy
- Digital Data Layer Specifications
- Digital Analytics Implementation Guide
- Reporting Setup Review Document
Upon completion of the analytics audit, these documents serve as a living record of your digital analytics architecture and will help maintain your data quality over time. During the audit process, you’ll also receive code and guidance for your development team as they deploy any required site changes in the data layer or tag management code. The SBP team configures the data collection within tag management to ensure data is flowing accurately and completely.
BENEFITS OF AN ANALYTICS AUDIT
With accurate, trustworthy data, your organization is now ready to achieve Insights + Action with your data. Your marketing channels will be accurately measured and reported so that you know where to focus your marketing efforts. Your customer experience will be accurately measured and reported so you will identify opportunities to improve that experience and have happier customers.
ANALYTICS AUDIT PROCESS
No matter what technology you use, an analytics audit from SBP will follow the following format to ensure the end result provides accurate, complete data to support your organization.
DISCOVERY & STRATEGY
Key to achieving the desired results at the conclusion of an analytics audit is to document a clear set of requirements up front. Through discovery meetings, detailed site and application reviews, and applying expertise and experience, SBP develops a set of objectives and requirements. Then, by mapping the objectives and requirements to the tracking recommendations, an analytics architecture is built and documented in an Analytics Tracking Strategy. This deliverable is reviewed and approved before proceeding.
DATA COLLECTION IMPLEMENTATION
Once the Analytics Tracking Strategy is approved, the analytics engineer on your SBP team will translate the requirements and the architecture into a data collection implementation. This includes defining the data layer and working with your development team to properly deploy it. While working with development on the data layer, the chosen tag management system is configured and properly connected to the data layer to support both analytics and marketing data needs.
Within the tag management system, the analytics solution is then deployed. All of the customization’s needed to collect the data that your organization needs is set up.
REPORTING IMPLEMENTATION
In conjunction with the data collection implementation, a reporting foundation is built to ensure the objectives of the strategy are met by delivering reports to the right people at the right frequency. Whether your needs are met by the reports provided within your analytics tool or if you need data extracted for reporting with a business intelligence tool, SBP will work with your team to deliver actionable insights from the data collected.
WHAT’S THE COST OF AN ANALYTICS AUDIT?
We currently charge a one-time cost of $1,800 for auditing services (SEO, Analytics, Social Media) with an average turnaround time of 1-2 weeks. Pricing is flexible depending on your unique business need. Don’t wait to do something great for your company. Contact us now so we can create & implement improved strategies for your business.
75% is due at the start ($1,350). The remaining $450 is due before the reports are handed over. Payment plans available upon request.
OTHER AUDITING SERVICES
SEO Audit
97% of purchases start with an online search. Our SEO Audit hones in on improvement areas that will unlock the power of your website on Organic Search and allow you to outrank your competitors.
Social Media Audit
With 10 years of social media marketing under our belt, we’ve learned what it takes for you to become an industry leader. Get an audit to discover whether your social efforts are paying off, and if not, what action to take for better results.
CUSTOMER RELATIONSHIP MANAGEMENT
DIGITAL MARKETING
SBP will establish a multi-dimensional marketing strategy that will drive more traffic.
WEB DESIGN
A website-revamp may be an action-item after your audit.
CONSULTING
We’ll help you think more critically about your business, boost growth and operate more efficiently.
INCREASE CONFIDENCE IN YOUR DATA
An audit of your core digital analytics tool is often the first required step towards improving your organization’s analytics maturity. Many organizations have struggled to maintain accurate, complete data from their digital analytics solutions, creating a lack of trust when decisions need to be made.
SOUND FAMILIAR? LET US HELP
Some common issues that organizations express when considering an analytics audit include:
- “We lack the resources internally to maintain our analytics solution, and it hasn’t been touched in X years.”
- “We’ve had turnover on our team, and there is no documentation. We don’t know if everything is set up correctly.”
- “We have multiple domains and lack consistency of data collection. That makes reporting and insights impossible.”
If any of these, or something similar, resonates with you and your organization, contact us to learn how an analytics audit from SBP will put you on a firm analytics foundation and road to success. This audit will set you on course to build a mature analytics practice.
WHAT IS AN ANALYTICS AUDIT?
An analytics audit is often one of the first steps in properly developing a measurement strategy. Evolving organizations need a clear measurement strategy to continually adapt to changing business needs, competition, and customer demands. The analytics audit sets the foundation for the long term by designing your solution and documenting that architecture and its implementation.
WHAT YOU’LL GET:
Specific deliverables of the analytics audit to help build your measurement strategy include:
- Digital Analytics Strategy
- Digital Data Layer Specifications
- Digital Analytics Implementation Guide
- Reporting Setup Review Document
Upon completion of the analytics audit, these documents serve as a living record of your digital analytics architecture and will help maintain your data quality over time. During the audit process, you’ll also receive code and guidance for your development team as they deploy any required site changes in the data layer or tag management code. The SBP team configures the data collection within tag management to ensure data is flowing accurately and completely.
BENEFITS OF AN ANALYTICS AUDIT
With accurate, trustworthy data, your organization is now ready to achieve Insights + Action with your data. Your marketing channels will be accurately measured and reported so that you know where to focus your marketing efforts. Your customer experience will be accurately measured and reported so you will identify opportunities to improve that experience and have happier customers.
ANALYTICS AUDIT PROCESS
No matter what technology you use, an analytics audit from SBP will follow the following format to ensure the end result provides accurate, complete data to support your organization.
DISCOVERY & STRATEGY
Key to achieving the desired results at the conclusion of an analytics audit is to document a clear set of requirements up front. Through discovery meetings, detailed site and application reviews, and applying expertise and experience, SBP develops a set of objectives and requirements. Then, by mapping the objectives and requirements to the tracking recommendations, an analytics architecture is built and documented in an Analytics Tracking Strategy. This deliverable is reviewed and approved before proceeding.
DATA COLLECTION IMPLEMENTATION
Once the Analytics Tracking Strategy is approved, the analytics engineer on your SBP team will translate the requirements and the architecture into a data collection implementation. This includes defining the data layer and working with your development team to properly deploy it. While working with development on the data layer, the chosen tag management system is configured and properly connected to the data layer to support both analytics and marketing data needs.
Within the tag management system, the analytics solution is then deployed. All of the customization’s needed to collect the data that your organization needs is set up.
REPORTING IMPLEMENTATION
In conjunction with the data collection implementation, a reporting foundation is built to ensure the objectives of the strategy are met by delivering reports to the right people at the right frequency. Whether your needs are met by the reports provided within your analytics tool or if you need data extracted for reporting with a business intelligence tool, SBP will work with your team to deliver actionable insights from the data collected.
WHAT’S THE COST OF AN ANALYTICS AUDIT?
We currently charge a one-time cost of $1,800 for auditing services (SEO, Analytics, Social Media) with an average turnaround time of 1-2 weeks. Pricing is flexible depending on your unique business need. Don’t wait to do something great for your company. Contact us now so we can create & implement improved strategies for your business.
75% is due at the start ($1,350). The remaining $450 is due before the reports are handed over. Payment plans available upon request.
OTHER AUDITING SERVICES
SEO Audit
97% of purchases start with an online search. Our SEO Audit hones in on improvement areas that will unlock the power of your website on Organic Search and allow you to outrank your competitors.
Social Media Audit
With 10 years of social media marketing under our belt, we’ve learned what it takes for you to become an industry leader. Get an audit to discover whether your social efforts are paying off, and if not, what action to take for better results.
CUSTOMER RELATIONSHIP MANAGEMENT
DIGITAL MARKETING
SBP will establish a multi-dimensional marketing strategy that will drive more traffic.
WEB DESIGN
A website-revamp may be an action-item after your audit.
CONSULTING
We’ll help you think more critically about your business, boost growth and operate more efficiently.
GET STARTED TOWARDS AN AUDIT
If you have questions or are ready to discuss how an Analytics Audit can help you transform your organization, talk to a SBP Solutions Consultant today.
GET STARTED TOWARDS AN AUDIT
If you have questions or are ready to discuss how an Analytics Audit can help you transform your organization, talk to a SBP Solutions Consultant today.
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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