SEO Audit
Is Your Website Optimized For Search? Let SBP take a look under the hood.
SERVICES
97% of purchases start with an online search. Our SEO Audit hones in on improvement areas that will unlock the power of your website on Organic Search and allow you to outrank your competitors.
Out of the box, your website won’t automatically be crawled and indexed by search engines and all too often websites are launched and marketers assume they’ll eventually rise to the top of search engine result pages (SERPs). There are many, many simple SEO tasks, and some more complex, that must be accomplished for search-bots to crawl, index, and ultimately begin ranking your website on SERPs. To cover all our bases we carry out an over 100-point checklist which covers technical elements, on-page essentials, and off-page signals. Once the SEO audit is complete, we report of our findings and actionable strategic recommendations—turning your website into a 24-hour working machine focused on acquiring new users and converting.
WHAT IS INCLUDED IN YOUR SEO AUDIT?
SEARCH BENCHMARK ASSESSMENT
A search benchmark assessment identifies where your website currently ranks for core keywords as compared to your competitors. With this information, you will be better positioned to understand the search landscape and where immediate opportunities for rank increases exist.
ON-PAGE SEO
A search benchmark assessment identifies where your website currently ranks for core keywords as compared to your competitors. With this information, you will be better positioned to understand the search landscape and where immediate opportunities for rank increases exist.
LOCAL SEO
If applicable to your business, this section of the Audit will determine your website’s visibility on local search results. Honing in on factors such as an existing Google My Business page (Microposting + Images) and the use of targeted local keywords, opportunities for leveraging your website’s ranking in local search are identified.
TECHNICAL SEO
Technical SEO uncovers developmental aspects on your website that are less than optimal for Search Engine discoverability. Some examples include broken links, 404 errors, site speed issues, mobile responsiveness and search engine accessibility.
OFF-PAGE SEO
Backlinks pointing to a website are a core part of Google’s algorithm. The off-page audit catalogues all the links pointing to your website and analyzes the quality of your backlink profile. This also looks to analyze the growth or shrinkage of your link profile, removal of spam links and identifying where link opportunities exist going forward.
PRESENCE
If applicable, the presence audit reviews your website’s current performance and presence across social media channels. Insights and recommendations are identified on how to better leverage your presence on Search through content distribution on social media.
WHAT’S THE COST OF AN ANALYTICS AUDIT?
We currently charge a one-time cost of $1,800 for auditing services (SEO, Analytics, Social Media) with an average turnaround time of 1-2 weeks. Pricing is flexible depending on your unique business need. Don’t wait to do something great for your company. Contact us so we can create & implement improved strategies for your business.
OTHER AUDITING SERVICES
Analytics Audit
Track everything a user does on your site with Facebook and Google Analytics, call tracking, CTA management, email open rate, heat mapping, and CRM integrations to measure actual revenue contributions to your business.
Social Media Audit
With 10 years of social media marketing under our belt, we’ve learned what it takes for you to become an industry leader. Get an audit to discover whether your social efforts are paying off, and if not, what action to take for better results.
RELATED SERVICES
GOOGLE ADVERTISING ISEM
FACEBOOK ADVERTISING
DIGITAL MARKETING
WEB DESIGN
ARE YOU READY TO GROW YOUR SEARCH TRAFFIC?
Contact us to schedule your SEO Audit and get a roadmap on how to outrank your competitors on Google and Bing.
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
RELATED SERVICES
WEB DESIGN
Before you start your digital marketing campaing, does your website need to be updated?
SOCIAL MEDIA ADVERTISING
We'll increase your brand awareness by over 300% in the first month or your money back!
GRAPHICS
Level-up the experience your consumers have with your brand by upgrading your imagery with our graphic design services.
WEBSITE MAINTENANCE
A website can become outdated, but not when you sign up for our website maintenance package!
READY TO START YOUR CAMPAIGN?
Drop us a note or give us a call 213-261-1928; we’re happy to answer all your questions and even help with brainstorming!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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