KNOWLEDGE BASE
August 13, 2019
How Brand Identity Is Defined
Consulting, Branding
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
July 23, 2019
The Virtual Marketplace Is Reshaping Retail
e-Commerce
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
July 19, 2019
WELL Building Standard – The Next BIG Thing in Business
Sustainability, Green Office
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
July 15, 2019
Crafting Your Content Strategy to Create Useful Content
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
July 11, 2019
The Essentials of Measuring Website Conversions
Conversions are usually broken into two categories: macro and micro. Each is important, yet provides different value in terms of success.
Conversions are usually broken into two categories: macro and micro. Each is important, yet provides different value in terms of success.
July 11, 2019
7 Ways to Increase Website Conversions
Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things? If so, you’re not alone - keep reading. Conversions (i.e., web leads) are the life-blood for many businesses and should not be taken lightly.
Do you know your conversion rates? What is your cost per conversion? Are you even tracking conversions? Are you starting to freak out because you don’t know any of these things? If so, you’re not alone - keep reading. Conversions (i.e., web leads) are the life-blood for many businesses and should not be taken lightly.
July 8, 2019
10 Steps to Starting a Business
Start Ups, Consulting
Starting a business is exciting—but also demanding.
This overview guide addresses some of the most common startup steps to ensure your company is ready for success.
Starting a business is exciting—but also demanding.
This overview guide addresses some of the most common startup steps to ensure your company is ready for success.
July 5, 2019
Content Strategy’s Role in Marketing Automation and Lead Nurturing
Content Strategy, Automation
Companies both large and small have implemented marketing automation software to varying degrees of success, but a big reason these efforts frequently fail is a lack of content strategy surrounding the marketing team’s automation efforts.
Companies both large and small have implemented marketing automation software to varying degrees of success, but a big reason these efforts frequently fail is a lack of content strategy surrounding the marketing team’s automation efforts.
July 5, 2019
Content Strategy’s Role in Marketing Automation and Lead Nurturing
Content Strategy, Automation
Companies both large and small have implemented marketing automation software to varying degrees of success, but a big reason these efforts frequently fail is a lack of content strategy surrounding the marketing team’s automation efforts.
"Piercing the corporate veil" is a legal phrase that describes the owners of a corporation losing the limited liability that having a corporation provides them. When this happens, the owners’ personal assets can be used to satisfy business debts and liabilities. This concept doesn’t apply only to corporations, however. Any business type that provides limited liability to its owners is at risk of piercing the corporate veil if the owners don’t take the steps necessary to ensure this protection remains intact.
June 27, 2019
What Are Articles of Incorporation?
Incorporation
In order to incorporate a business, you must file company formation documents with the state government. Unlike a sole proprietorship or general partnership, both of which are formed as soon as the owner or owners conduct business, a corporation or LLC must be created with the state, and each state has its own incorporation requirements. This article outlines the most commonly requested elements.
In order to incorporate a business, you must file company formation documents with the state government. Unlike a sole proprietorship or general partnership, both of which are formed as soon as the owner or owners conduct business, a corporation or LLC must be created with the state, and each state has its own incorporation requirements. This article outlines the most commonly requested elements.
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