SOCIAL MEDIA AUDIT

A social media audit is the best way to discover whether your social efforts are paying off, and if not, what action to take for better results.

Is your social media status set to “savvy” or “stymied”? If it’s the latter, it might be time for a social media audit.

To connect with your audience and drive more traffic to your site, you need to do much more than publish to your blog and post links to it on Facebook and Twitter. Reviewing your social strategies can reveal hidden opportunities and identify choke points that are keeping followers from becoming readers and customers.

A social media audit makes this possible. With an entire social media universe available, including Pinterest, Instagram, LinkedIn, and many others, you need to understand which channels offer the best chances to connect with your customers and generate a return on your investment.

Build a More Effective Social Strategy with a Social Media Marketing Audit

As search engines continue to evolve beyond simple link-based algorithms and toward those driven by citations and mentions of your brand, social media can be crucial to building your brand’s reach and search engine presence.

It can also amplify your content (blog posts, articles, infographics, etc.) through your official social profiles.

A social media audit lets you “take the temperature” of your social efforts and see where you’re red hot—and where you need to heat things up.

When we conduct your social media marketing audit, we’ll use advanced software tools to identify how your efforts stack up against those of your competitors, along with what’s working (and what isn’t) in your current social media efforts.

This includes evaluating the content you’re sharing, timing, persona development, channel selection and distribution, and the performance of your current promotions and contests across social channels. We also perform social media monitoring to help reveal what your customers are saying about your brand, along with when, where, and why they’re saying it.

We then chart and recommend a specific course forward, based on your needs. We can even take the reins through social media management, as well as your 

content marketing, social promotion, and SEM. A thorough social media audit makes it easier to create a clear blueprint for all of your future digital marketing efforts.

WHAT ARE SOME OF THE SOCIAL MEDIA AUDIT QUESTIONS YOU ASK?

  • What platforms have competitors established themselves on?

  • What are competitors posting about?

  • Do competitors appear to be successful?

  • What platforms are competitors not using that can work to your competitive advantage?

  • What can your business incorporate into its social media strategy that other competitors are doing?

  • How can you be better than competitors?

  • Where is the inspiration in social media, right now, whether it's in your industry or not?

  • What are people saying about your brand online?

  • What are industry influencers sharing in their feeds?

  • How can you incorporate your brand into the conversation?

  • Where are your customers online?

  • Which platforms are you effectively reaching these customers?

  • When are your customers online?

  • What are the most popular times, and when do people want to engage with your brand?

  • What forms of advertising are you engaged in, and which of these types of campaigns could work for your company?

  • Do you have an email list?

  • Where does your community interact with your content?

  • Where do you interact the most with your community?

  • Is your team creating original, engaging images that mirror the imagery on your website?

  • When someone visits your Instagram profile page, what are your images saying about your brand? Are they saying you’re in touch with your consumer base or are they emitting an entirely different message?

  • How often are you posting content on each platform?

  • How can you maximize your resources to automate daily social media tasks?

Those are just a few of the questions we look to answer in a social media audit.

WHAT CAN I EXPECT IN A SOCIAL MEDIA MARKETING AUDIT FROM SBP?

Aggregated Social Media Marketing Tools

SBP aggregates the top social media marketing tools into one concise social media audit.

Prioritized Action Items

SBP organizes your action items into high, medium and low priority so you know where to focus first.

Organized Presentation

The end deliverables of an audit are a PDF report, supporting statistical documents and a GoToMeeting presentation to answer your questions.

Quick Turnaround

From the time we get access to your account, you can expect the social media audit to be complete within 1-2 weeks.

WHAT IS ON YOUR SOCIAL MEDIA AUDIT CHECKLIST?

Here's what's on our social media marketing audit checklist:

  • Competition: How you stack up against your competitors.

  • Listening: What people are saying about you online.

  • Customers: Your customers DO use social media. Find out where they spend their time.

  • Social Advertising: Fan growth and engagement with paid ads.

  • Community: How fans engage with and support your brand.

  • Copywriting: Tone and personality of your brand.

  • Image: Look and feel of your brand.

  • Frequency: How often you should share content with followers.

  • Send Time: Best times and days to share content.

  • Automation: How automation tools incorporate into your overall strategy.

WHAT’S THE COST OF AN ANALYTICS AUDIT?

We currently charge a one-time cost of $1,800 for auditing services (SEO, Analytics, Social Media)

with an average turnaround time of 1-2 weeks. Pricing is flexible depending on your unique business need.

Don’t wait to do something great for your company. Contact us now so we can create & implement improved strategies for your business.

75% is due at the start ($1,350). The remaining $450 is due before the reports are handed over. Payment plans available upon request.

OTHER AUDITING SERVICES

Analytics Audit

Track everything a user does on your site with Facebook and Google Analytics, call tracking, CTA management, email open rate, heat mapping, and CRM integrations to measure actual revenue contributions to your business.

SEO Audit

97% of purchases start with an online search. Our SEO Audit hones in on improvement areas that will unlock the power of your website on Organic Search and allow you to outrank your competitors.

RELATED SERVICES

FACEBOOK ADVERTISING

DIGITAL MARKETING

INSTAGRAM ADVERTISING

CONSULTING

ARE YOU READY TO GROW YOUR SOCIAL MEDIA AUDIENCE?

We'll bring a strategic game plan, so that you understand where your audience lives and how you need to engage with them. Learn from your competitors and one-up them.

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KNOWLEDGE PORTAL

HOW BRAND IDENTITY IS DEFINED

Aug 13, 2019

All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.

THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL

Jul 23, 2019

Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.

WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS

Jul 19, 2019

Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.

CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT

Jul 15, 2019

Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).

LETS GET STARTED

READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!

CALL US: (213) 444-2413



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