SOCIAL MEDIA AUDIT
A social media audit is the best way to discover whether your social efforts are paying off, and if not, what action to take for better results.
Is your social media status set to “savvy” or “stymied”? If it’s the latter, it might be time for a social media audit.
To connect with your audience and drive more traffic to your site, you need to do much more than publish to your blog and post links to it on Facebook and Twitter. Reviewing your social strategies can reveal hidden opportunities and identify choke points that are keeping followers from becoming readers and customers.
A social media audit makes this possible. With an entire social media universe available, including Pinterest, Instagram, LinkedIn, and many others, you need to understand which channels offer the best chances to connect with your customers and generate a return on your investment.
As search engines continue to evolve beyond simple link-based algorithms and toward those driven by citations and mentions of your brand, social media can be crucial to building your brand’s reach and search engine presence.
It can also amplify your content (blog posts, articles, infographics, etc.) through your official social profiles.
A social media audit lets you “take the temperature” of your social efforts and see where you’re red hot—and where you need to heat things up.
When we conduct your social media marketing audit, we’ll use advanced software tools to identify how your efforts stack up against those of your competitors, along with what’s working (and what isn’t) in your current social media efforts.
This includes evaluating the content you’re sharing, timing, persona development, channel selection and distribution, and the performance of your current promotions and contests across social channels. We also perform social media monitoring to help reveal what your customers are saying about your brand, along with when, where, and why they’re saying it.
We then chart and recommend a specific course forward, based on your needs. We can even take the reins through social media management, as well as your
content marketing, social promotion, and SEM. A thorough social media audit makes it easier to create a clear blueprint for all of your future digital marketing efforts.
What platforms have competitors established themselves on?
What are competitors posting about?
Do competitors appear to be successful?
What platforms are competitors not using that can work to your competitive advantage?
What can your business incorporate into its social media strategy that other competitors are doing?
How can you be better than competitors?
Where is the inspiration in social media, right now, whether it's in your industry or not?
What are people saying about your brand online?
What are industry influencers sharing in their feeds?
How can you incorporate your brand into the conversation?
Where are your customers online?
Which platforms are you effectively reaching these customers?
When are your customers online?
What are the most popular times, and when do people want to engage with your brand?
What forms of advertising are you engaged in, and which of these types of campaigns could work for your company?
Do you have an email list?
Where does your community interact with your content?
Where do you interact the most with your community?
Is your team creating original, engaging images that mirror the imagery on your website?
When someone visits your Instagram profile page, what are your images saying about your brand? Are they saying you’re in touch with your consumer base or are they emitting an entirely different message?
How often are you posting content on each platform?
How can you maximize your resources to automate daily social media tasks?
Those are just a few of the questions we look to answer in a social media audit.
Aggregated Social Media Marketing Tools
SBP aggregates the top social media marketing tools into one concise social media audit.
Prioritized Action Items
SBP organizes your action items into high, medium and low priority so you know where to focus first.
The end deliverables of an audit are a PDF report, supporting statistical documents and a GoToMeeting presentation to answer your questions.
From the time we get access to your account, you can expect the social media audit to be complete within 1-2 weeks.
Here's what's on our social media marketing audit checklist:
Competition: How you stack up against your competitors.
Listening: What people are saying about you online.
Customers: Your customers DO use social media. Find out where they spend their time.
Social Advertising: Fan growth and engagement with paid ads.
Community: How fans engage with and support your brand.
Copywriting: Tone and personality of your brand.
Image: Look and feel of your brand.
Frequency: How often you should share content with followers.
Send Time: Best times and days to share content.
Automation: How automation tools incorporate into your overall strategy.
We currently charge a one-time cost of $1,800 for auditing services (SEO, Analytics, Social Media)
with an average turnaround time of 1-2 weeks. Pricing is flexible depending on your unique business need.
Don’t wait to do something great for your company. Contact us now so we can create & implement improved strategies for your business.
75% is due at the start ($1,350). The remaining $450 is due before the reports are handed over. Payment plans available upon request.
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