What You Know
You want to communicate a consistent message to your customers through email on a regular basis, but you don’t know how to create a campaign or template, let alone send email blasts. You want to grow your customer list automatically, ensure retention and build credibility. You also may not have the staff, time or expertise to handle the full extent of your email marketing needs. You also want to track the campaign’s results so you can optimize your offerings and messages.
What You Need
You need forms integrated into your website for potential customers to sign up to receive your email campaigns. You need a single platform to create, schedule, launch and track email campaigns for current customers. You also want the expertise of experienced professionals to guide you through the technical formatting and creative aspects necessary to set up, track and maintain a successful email marketing platform.
Why Your company Needs Email Marketing
9 billion people use email applications
91% of consumers check their email on a daily basis
86% of consumers would like to receive promotional emails from companies they do business with
1/3 of consumers have purchased products and services from emails
For every $1 spent in email marketing, the average return on investment is $44.
The truth is that customers want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love. If you engage your customers repeatedly over a period of time, their trust in your brand grows, resulting in more purchases or visits to your site. With our website integration, visitors can sign up to automatically receive your email marketing campaigns.
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About SBP’s Email Marketing Services
The first step is a consultation to understand your business’ specific needs and goals. Whether you need a simple monthly email to share what’s happening with your company, or weekly emails beautifully crafted with appealing graphics and custom calls to action, we will conceptualize and execute the ideal email marketing plan for your business.
With your email marketing needs in mind, we will strategically implement and provide:
A positive customer experience through our automated email marketing system
An effective email campaign strategy designed to generate interest and/or sales
A platform for your email marketing efforts and integration of a signup form into your website
Our consulting, expertise and creativity to help establish and grow your email subscriber list
SBP’s Email Marketing Services Offered
Email Marketing Pricing
Our prices for ongoing email marketing campaigns range from $500/month and up including the start-up fee. Email Automation setup and template creation production from $1,200 (one-time project, paid in two installments) and email template design starting at $325. In most cases, our clients need both.
Our pricing is based on the amount of emails and drip campaigns we are managing for your business. Our price does not include the cost of email marketing software, unless you use our preferred email vendor. Our price also does not include the cost of any paid advertising services necessary to grow your list, such as social media advertising, or search engine advertising. The value of our email marketing services is that it will help you engage your email leads, speed up your sales cycle, and save you the time and headache of trying to implement this on your own.
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Delivering targeted, personalized messages
Tried and true
It’s easy to get excited about the latest social media and digital marketing opportunities out there. But we believe strongly that email marketing remains an effective way to reach your audience with the information they want when they want it. In fact, email marketing often outperforms social media in terms of reach and conversion rate. Email campaigns are ideal for driving sales and retaining customers. The advances in marketing automation and marketing personalization allow for an easy way to deliver individual, personal messages to the masses.
Increase your reach
As part of an integrated marketing campaign, your email marketing is a regular, reliable way to support your business goals and enjoy a larger reach. Our team develops strategies to increase email marketing lists and identify audiences, and our copywriters and designers develop emails that capture your audience’s attention—whether they’re reading it on a desktop, smart phone, or tablet.
Emails that Nurture
Our email copywriting services are focused on nurturing, engaging, and converting leads. We keep your brand in the minds of your audience so when they need a service you provide, they think of you first. At the beginning of every campaign, our content strategist will develop a plan of creating and emailing content that nurtures leads, not annoys.
Entice Your Audience to Open
Email inboxes can be a scary place filled with special offers, photos of cats, or potential riches from foreigns royalty. We write eye-catching, fully A/B tested subject lines that commands your audience’s attention, boost open- and click-through rates, and rise above the inbox noise. When necessary, we also verify and authenticate your domain so you have a better deliverablity rate (keeping your emails out of ‘spam’ and ‘junk’ folders).
Focus on Benefits, not Features
Now that we’ve captured your audience’s attention, we craft a message that helps your audience understand the benefits of your products or services. Matching your company’s voice and adapting the tone for email—our copywriters work with designers to create emails that quickly inform, entertain, and drive customers to your website.
It should be noted, we work with a variety of email marketing tools and platforms but primarily MailChimp for it’s integration with Facebook Business Manager.
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customer relationship management
LANDING PAGE DESIGN
Attract a specific audience and deliver a personalized experience for all your campaigns.
READY TO START YOUR email CAMPAIGNs?
Drop us a note or give us a call 213-261-1928; we’re happy to answer all your questions and even brainstorm with you!
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