Get Google Search AdWords help from an expert agency
Increase your traffic and get more customers on Google Search Results, Google Maps, and Google’s Partner Network with text ads & display ads.
Need more clients? We can help.
Why do you need Google Search Ads?
92% of buyers report that they use the internet to search businesses before making a purchase decision, and 81% of customers do the same. That means the majority of current customers probably found you through a Google search, and the majority of your potential customers will too, so why not put your ads above your competitors?
Google search ads gets your company’s information in front of these searchers and at the top of the search engine results. The top 3 ad spots above the organic search results have historically received 41% of the clicks made after a user performs a search.
Google search ads are all about keywords. You need to know what your customers are searching for when looking for your product or service. Different keywords have different prices per click depending on their industry, competitiveness, and popularity on Google’s search engine queries.
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Why Do You Need A Management Agency?
Time is money. So why waste time?
By hiring a Google Ads Management Agency to create and perform your company’s Google search ads, you are already doing better than your competitors.
Google search ads require a great deal of front end work to determine audience, keywords, and competitors. And they also require attention each day to ensure positive performance and observe audience response to different ads.
Creating the perfect Google search ads takes time and testing (aka patience), both of which many small business owners aren’t willing to devote to marketing, so outsource it to a credible AdWords Management Agency.
Targeting and custom messaging
We use geo-targeting to segment ads right down the ZIP code level. We can also target gender, age, and interests. This lets us send custom, tailored messages to specific audience segments. For even further targeting, social platforms such as Facebook and LinkedIn allow us to pinpoint your audiences even more precisely. By specifying precise persona, demographic, psychographic, and geographic details, you can display your ads to a laser-focused group of people, resulting in better quality leads for your business.
Retargeting
Search engine marketing is ongoing. We leverage the retargeting services of search engines and social media platforms to remarket your company to those who have already shown interest. If someone has visited your website or social page early in the buying cycle, we’ll make sure your custom ad appears in their future search results, social feeds, and other websites within the display network. This reinforces your messaging and positions you as the ultimate brand authority.
How We Generated $444K in Customer Value for $13,500
Success and ad type differs by business type, but for this particular success story, we helped a national trucking company who sells contractor trucks to landscapers and electricians. A pretty niche market, so you can see the power Google search ads can have with even the smallest target markets. This is because we put your ads in front of people already searching for what you sell!
We did this for our client and gained them 74 leads. These leads cost around $175 per lead, but this trucking company values a converted lead at around $30,000. So for example, if our client were to convert 1 out of every 5 leads, that’s about $1,000 per conversion, but that conversion is purchasing a $30,000 truck. An investment of $1,000 for a $30,000 return made our client very happy (and us too)! If our client converts 20% of their leads, then they just generated $444,000 in revenue for an ad cost of $13,500. That’s the power of Google search ads combined with our expertise.
HOW OUR ADWORDS MANAGEMENT AGENCY WORKS
1. Google Search Research
The key to creating any great Google search ads strategy is to understand your customer and do the research. Many Google search ads do not perform well simply because the creator failed to do the proper keyword research. This is because they don’t have the time or don’t know their customer. We make time for you and your customers and do the research necessary before creating your ads.
2. Google Search Ads Budget
We know you are in business to make money. As the old saying goes “you have to spend money to make money”. This is true, but you don’t have to spend all your money, and we don’t want you to! This is why we work with you in setting a budget for your Google search ads. This is to ensure you don’t overspend, and get the best return on investment for your ads.
3. Google Search Ad Creation
With your customer, keywords, and budget in mind we create your ads. We apply any additional descriptors, callouts, links, or contact information that we believe based on our professional experience will get you the most qualified leads.
5. Google Ad Optimization
Google search ads are not a set-it and forget-it type of digital marketing. They require frequent attention and changes as consumer behavior changes. Our Google Ads Management Team understands this and always look for ways to improve your Google search & display ads and achieve the highest possible conversion rates we can through quality leads.
KEY METRICS: GOOGLE SEARCH ADS
The goal of our AdWords Management Agency services is to increase revenue for your business. We accomplish this in a few ways:
1. Increasing Website Clicks
2. Increasing Website Conversions
3. Decreasing Your Cost Per Conversion
4. Increasing Overall Awareness
WHAT MAKES OUR GOOGLE Ads MANAGEMENT Team UNIQUE
1. Daily Attention
Google search ads can change drastically in a day, so they require daily monitoring. Which is not a problem because this is common practice for us. Your dedicated advertising specialist will check your Google search ads daily to make sure all budgets are operating as scheduled and pause any ads that aren’t performing and taking away from the budget.
2. Open Communication
It’s embodied in our culture to have open and constant communication with our team and our clients. When hiring a digital marketing firm, business owners are scared to give money to a firm and then seldom hear from them about what their money is doing and where it’s going. We understand this fear and eliminate it by always having an open line of communication and over communicating all aspects of your Google search ads performance. You will also receive monthly reporting and results from your investment.
3. Fixed Rates
We have short term contracts with fixed rates. We don’t bill you by the amount of hours we spend researching your business and competitors for your Google search ads. We know this will pay off in the long run for both you and us, so your monthly payments stay the same. You don’t pay more one month just because your Google search ads performed better. We aren’t commission based, and we will never punish you by charging you more because we did our jobs and made your business grow. No one should be penalized for success.
SEE HOW YOU’RE PERFORMING | GET A CUSTOM Audit & Marketing STRATEGY
Social Media Audit
With 10 years of social media marketing under our belt, we’ve learned what it takes for you to become an industry leader. Get an audit to discover whether your social efforts are paying off, and if not, what action to take for better results.
Analytics Audit
Track everything a user does on your site with Facebook and Google Analytics, call tracking, CTA management, email open rate, heat mapping, and CRM integrations to measure actual revenue contributions to your business.
SEO Audit
97% of purchases start with an online search. Our SEO Audit hones in on improvement areas that will unlock the power of your website on Organic Search and allow you to outrank your competitors.
Related Services
Landing Pages
Attract a specific audience and deliver a personalized experience.
graphic design
Level-up the experience your audience has with your brand by upgrading your imagery.
social media advertising
Getting more traffic gets you more customers. SBP will create, publish, track and tweak your social media campaigns.
Customer relationship management
Ready to get more traffic?!
Receive a $150 match spend credit from Google Ads if you’re new to Google Ads or if you’d like us to rebuild and optimize your campaigns in a new account. Fill out the form below or call us to get started!
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