ANALYSIS AND STRATEGY
Data-driven decisions born from in-depth research and analysis
We’re here to grow your business, not figure things out as we go along.
There are no lucky guesses, just research-driven, strategic recommendations. To transform unknown, obscure prospects into familiar audience personas requires a combination research with your team and our expertise. We learn everything we can about your team first—your brand, goals, customers and the competitive landscape are good places to start. Then we get to work and dive into the data that will directly inform target personas, userflows, content strategy, brand positioning, and ongoing marketing efforts.
DATA ANALYSIS
BRAND MESSAGE STRATEGY
CONTENT STRATEGY
USER EXPERIENCE
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
HOME | SERVICES | COMPANY | KNOWLEDGE BASE | CONTACT US | CAREERS
CALL US: (213) 444-2413
©2009-2022 Holding Company: The South Bay Project, Inc. | Meta CMO™ | Meta Ads, LLC | Site design by us.