RESTAURANTS ON SOCIAL MEDIA GAIN MORE AWARENESS & LOYALTY ONLINE
Restaurant Marketing
GENERATE MORE DAILY CUSTOMERS
WE’RE READY TO GROW YOUR RESTAURANT. ARE YOU?
When you become a leader in the restaurant industry, there are a number of benefits you’ll experience. Our expert team can’t wait to help you get there..
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MORE CUSTOMERS
A greater social media presence brings more customers to your site and your restaurant. More customers means a lower acquisition cost per customer, which means more profit in your pocket!
BUILD CREDIBILITY
More activity on social media builds credibility with your followers. They trust what you have to say and want to hear from you more.
BRAND AWARENESS
Stretch your reach across multiple social media channels to increase brand exposure. The greater social media footprint you have, the greater impact you make on your community.
A Snapshot of Social Media for Restaurants
There are almost 300 million posts on Instagram alone with the #food, over 23 million with #drink, and over 20 million with #restaurant, so it’s no secret that people love food and they love to post about it, which is why social media is one of the best platforms for restaurant marketing.
In addition to these statistics, another fact of life is that people connect and bond over food. It’s why meal times are so important in so many cultures. It’s also how you, as a restaurant owner, connect with your customers. Most of the time you do it first through social media before you even see them in your restaurant. Around 61% of people need to see something 2 to 3 times on social media before they choose to make a purchase or visit the restaurant.
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Why Do You Need SEO for Your Restaurant?
1. DEVELOP BRAND AWARENESS
Social media for restaurants will help you reach large numbers of restaurant goers in your area for a minimal cost. By using social media for restaurants, you can keep your restaurant at the front of customers’ minds even when they aren’t there. See your follower numbers grow and hear more people talking about your restaurant and recommending your dishes to friends, family, and coworkers.
2. INCREASES CUSTOMER ENGAGEMENT
Build relationships with your customers through engaging posts about your restaurant. Interact with your customers by using social media for restaurants through giveaways, contests, and more. The more you engage with customers on social media the more opportunity you have to get their feedback on your menu items and develop a loyal following.
3. INCREASES IN ORDERS
Actively using social media for restaurants will draw more foot traffic into your restaurant resulting in more tables sat and orders placed. An additional benefit will be increased traffic to your website which will also give you an increase in online orders for pick up or delivery.
SEE MORE TRAFFIC ONLINE & OFFLINE IN 2 MONTHS LIKE OUR CLIENTS DO
We have dozens of local restaurant clients, some with just one location and some with a dozen locations. No size business is too small or too big for our social media management company. A local casual cafe owner came to us looking to grow his reach so more of Atlanta knew about his locations. We manage the social pages for all 6 of his locations, and he saw a growth of over 4,600 new followers across 3 social platforms in just 2 months. And these were true fans that wanted to engage with his restaurant – which we could tell by the 1,300% growth in engagement he received throughout those 2 months. With the right strategy, content, and a social media company to help you, then you too can see similar results.
WHAT’S MOST IMPORTANT FOR SOCIAL MEDIA FAME IN THE RESTAURANT INDUSTRY
1. STRATEGY DEVELOPMENT
Whether you are planning to open your restaurant soon and want to get a head start on branding, just opened your restaurant and need more traffic, or have been around longer than social media and just now joining the game, we will create a restaurant social media strategy specifically designed for your restaurant and target customers.
2. CONTENT CREATION
We create custom, original content using both our expertise and any additional visuals you want us to incorporate to represent your restaurant brand. All content is created with your ideal customers’ appetite in mind and aims to achieve the goal of filling your tables with returning customers on a daily basis.
3. MAINTAIN CONSISTENCY
We will create a social media content calendar for you to view and approve each month so you know exactly what your customers and fans will be seeing on your social media platforms. People expect social media for restaurants to updated daily. They want something new to eat everyday, so they like to see new visuals from you everyday.
4. GROWTH OPTIMIZATION
The key to high performance in social media for restaurants is monitoring your account daily and responding to customer comments and questions within 24 hours. We do this for you when you use our social media for restaurants services. Additionally we use organic tactics to grow your followers and build your account with true fans. You will see your numbers grow with these optimization tactics.
5. MEASURING & REPORTING
We send you detailed reports monthly derived from our reporting software that show the growth progress of your restaurant social media strategy. You can schedule a time to meet with us and discuss the details of these analytics. We always have an open line of communication with all of our clients, just as they have with their customers.
KEY METRICS FOR RESTAURANT SOCIAL MEDIA MARKETING
1. Follower Growth. As your followers grow online, so will orders at your restaurant. More growth means more knowledge and more people to get the word out.
2. Increased Engagement. Talk to your visitors on social media the same way you would when they are in your restaurant. The more you engage, the more they keep coming back.
3. More traffic. The more active your business is on social media, the more traffic you can drive to your site to learn about your menu and specials before making the choice to dine with you.
WHAT MAKES OUR SOCIAL MEDIA FOR RESTAURANT THE BEST ON THE MENU
Full Service
Our digital marketing agency will not only service your restaurant with social media marketing but also through SEO, PPC, website design, email and content marketing. Outsourcing your marketing is best when you can work with a full service agency like ours that can seamlessly manage all parts of your digital marketing strategy.
Industry Experience
We love food, and we love our clients, especially the restaurants! We’re no food critic, but definitely have had our fair share of experience in the restaurant industry and are always happy to share our industry expertise with others, especially through social media and small business restaurant owners.
Foodie Specialists
You will work with specialists who are specifically trained to help businesses succeed in social media marketing for restaurants. Your dedicated specialist is knowledgeable in all the latest social media updates and restaurant industry happenings.
READY TO GET POPULAR ONLINE & GET MORE TRAFFIC?
Fill out the inquiry form and a friendly Account Manager will be in touch ASAP to set up a call. Or call us at 213-444-2413 to discover how we can help your restaurant grow today!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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