SEO COPYWRITING
When we say we write for your audience, we're talking about Google and Bing too.
Writing for People and Robots
Our SEO copywriting services have evolved to keep pace with the rapid changes to search engines. Traditionally, SEO copywriting stuffed keywords into walls of text, hoping to rank on the first page of Google. But times have changed. Now ranking factors are influenced more by what’s happening off the page, rather than on it. This is why your website copy needs to both engage your audience and build authority with search engines.
Our targeted, SEO-friendly web copy and ongoing digital marketing efforts surrounding content creation accomplishes resonates with both your audience and search engines. We like to think of it as writing for people and robots (the search engine algorithms). No keyword stuffing or black-hat SEO tricks. We communicate your knowledge on topics and balance that with research and keywords that we know audiences are searching for. The result is content that both resonates with your audience as well as builds your authority on Google and Bing.
OPTIMIZE THOSE WORDS
Before your new copy goes live, we complete our SEO checklist to ensure all technical optimization areas are met and that Google/Bing will crawl your copy, including:
Title tags
Meta descriptions
Crawlability
Internal Links
and more
MEASURING SEO COPYWRITING
Once your new SEO copy is live, we will measure its performance. We’re capable of clustering pages that target similar keywords in order to measure this cluster’s performance directly, outside of the rest of the website. Now we know the immediate value each page is bringing to your website.
With our proprietary software, we will be able to see the impact the SEO copy made to your marketing KPIs and even show an ROI for the content.
SEO AUDIT
GOOGLE ADVERTISING | SEM
WEB DESIGN
DIGITAL MARKETING
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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