AGENTS & BROKERS WITH EMAIL MARKETING CONVERT MORE PROSPECTS
Real Estate Marketing
CONVERT MORE WITH
REAL ESTATE EMAIL BLAST
We know how important your clients are to you, so we take all the right steps toward creating a strong real estate email marketing campaign for you that will drive the success of your agency.
NEED TO CONVERT MORE LEADS? WE CAN HELP.
POWERFUL REAL ESTATE EMAIL
MARKETING
You’re on this page because you’re interested in what email marketing can do for you, your agency, and your clients. We’re here to tell you that it can do great things and we’re ready to help you get started!
We’ve helped hundreds of small businesses grow through email, and we want to help you too.
Surveys show that 94% of real estate agents prefer to communicate with their clients via email. Since you already use email daily, keep your communication streamlined by utilizing the opportunities real estate email marketing presents and sending a real estate email blast once a month or once a week to your clients.
Your clients want to receive emails from you. If they subscribed, then they are interested, so give them what they want and you’ll start to reap the benefits.
SCHEDULE A FREE CONSULTATION TODAY.
WHY EMAIL MARKETING FOR REAL ESTATE AGENTS?
Top of Mind Awareness.
The average person checks their email on a daily basis, often multiple times a day. When you send your real estate email blast out to your contacts, you are sure to be in their hands and readily accessible at almost any given time of the day. “STAY ON THE MENU”
Optimized Marketing Funnel.
Real estate email marketing is not only a great way for you to communicate and stay top of mind for your clients and partners, but also a great way to decrease the amount of time leads stay in your funnel before converting to clients. The real estate market is always changing, and often quickly, so the faster website visitors turn into buying or selling customers for your agency, then the faster you will see your agency profit and become an industry leader.
Return on Investment.
Your customers are generally worth a great deal of revenue to your agency, so why not spend a little bit to get a lot? Real estate email marketing is one of the most inexpensive channels of communication and marketing, yet yields one of the highest returns at around $38-$40 for every $1 spent. The benefits definitely outweigh the costs here and make for a great long-term email marketing campaign that creates lifelong customers.
HOW KATHY DRIVES QUALITY APPOINTMENTS & HIGH OPEN RATES
Kathy helps people in a popular market buy high-end condos by the beach. She hired our company to help drive more awareness, traffic, leads and clients. This tasked us with creating a full funnel approach from top to bottom. To help convert more leads into clients we use email marketing. We are constantly using this channel to educate her prospects on the process, what makes her unique and special annoucements such as (homes sold or available). This helps instill confidence and increases his conversions.
OUR PROCESS FOR REAL ESTATE EMAIL MARKETING
1. EMAIL CONTACTS
You can’t send emails if you don’t have any relevant contacts to send them to. As part of our real estate email marketing services, we work with you to develop lead magnets, or offers, that will attract customers to subscribe to your email list. Attracting contacts is important, but ridding your list of old contacts is just as important. Our email marketing package includes list maintenance where we remove old contacts that are no longer opening your emails as this could hurt your deliverability. We want to make sure your customers that want to read your emails are receiving them and that reporting is as accurate as possible.
2. AUTOMATION
Stay connected and top of mind always when you automate your real estate email blast. We can create triggered drip campaigns for you that send different emails to different lists based on the actions contacts take when they receive one of your emails. This allows our clients to be lasered focused on what types of emails contacts received. For example, real estate investors can get different email sequences from real estate agents.
3. CALL-TO-ACTION (CTA)
Next, we will implement strong calls to action on your site that direct visitors to subscription box within your lead magnet. These calls to action can take the form of sidebars, banners, pop-ups, and more. We choose the form that best fits your customized strategy and goals.
4. MONTHLY NEWSLETTERS
Your real estate email blast will be your newsletter that we send out weekly or monthly. Our expert writers customize these emails with information about your agency, the housing market, relevant articles and blog posts as well as images of homes and properties you are currently marketing. This is where we capture and keep your readers’ attention and convert leads to customers through nurturing.
5. MOBILE FRIENDLY
We keep mobile in mind. You’re on your phone daily checking email. You may even check it more often on your phone than a desktop. Chances are that your clients are the same, so we make their lives easier by sending emails optimized for smaller screens. Larger fonts and buttons will make your email more attractive on a mobile phone or tablet and keep the interest of your customers longer than an email that may be difficult to read upon first glance.
6. REPORTING
With our email marketing software, we can track all of the most important metrics for your email marketing campaign. You will receive a detailed report each month depicting the growth of your campaign through number of subscribers, open rates, click through rates, and conversion rates. Our team then reviews and analyzes this data and makes any necessary adjustments to your strategy to optimize for conversions.
EMAIL MARKETING STRATEGY FOR REAL ESTATE
The first step in your real estate email marketing campaign is to develop a strategy for your agency that will achieve your goals. We define the "who, what, when, and how" of your campaign by researching your audience and competitors to determine how best to reach your target market. Then craft a content plan to determine what message your agency wants to tell customers in your emails and how we plan to add value through your real estate email blast. The last part of the strategy step involves creating a calendar of how often to send emails and speed up the timeline of customers in your marketing funnel.
WHAT MAKES OUR NEWSLETTER SERVICES YOUR BEST CHOICE
Full Service
As a digital marketing company that does it all, we know best how your real estate email blast interacts with your other channels of marketing. While a visually pleasing email template full of informative content is great, it’s still not enough if you want to stand out as an industry leader. Your real estate email blast also needs to promote your social media efforts and vice versa. Your website design needs to capture subscribers that will receive your real estate email blast. We can incorporate all of this for you into your digital marketing portfolio.Industry Experience
Work with a company that knows real estate, has been in your industry, and can help you grow into the leading agency you are meant to be. Our extensive real estate industry experience makes us the best choice when selecting a digital marketing firm to promote your agency through a consistent and compelling real estate email blast that skyrockets you to success.Dedicated Specialists
We guarantee that you will receive the same exceptional customer service your clients receive from you and your agents. When you work with us, you have a dedicated specialist devoted to building up your real estate email marketing strategy and writing your real estate email blast. We believe in providing the best quality of services possible to the businesses we work with. We have the same growth goals in mind, and we can’t wait to be the ones that help you reach yours.
DOES EMAIL MARKETING ACTUALLY
WORK?
If your goal is to drive more conversions from prospects then email marketing is for you.
We help real estate companies set up automation that helps prospect move further down the funnel (or closer to the deal). The type of emails we create will highlight the opportunities available, what makes you different and education on the overall process.
However, it is worth noting that email marketing is only effective when you have a marketing channel that is driving traffic/leads, already.
READY TO GET POPULAR ONLINE & GET MORE TRAFFIC?
Fill out the inquiry form and a friendly Account Manager will be in touch ASAP to set up a call. Or call us at 213-444-2413 to discover how we can help your restaurant grow today!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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