DATA ANALYSIS
Our optimization team works side-by-side with our designers and developers to improve a variety of website elements, from A/B testing CTAs to improving page load speed, because the right solution won’t always be a simple SEO adjustment.
A BETTER WAY TO MEASURE MARKETING
Remember algebra—and having to show your work? The reason your math teacher insisted on this is simple: the process of arriving at an answer is more valuable than is merely providing the correct answer. The same is true on the web. If you don’t know what you did last month to boost conversions and to grow traffic, how can you repeat it? Every task we implement is recorded, tracked, and compared with analytic data. This allows us, and the client, to perform data analysis to see which strategies work and which need improvement.
HOW WE TRACK
There’s much more to analytics than merely examining past performances. Identifying the specific tools and interpreting charts are just the tip of the iceberg. To get the full picture, along with your current metrics data gaps, we assess your digital marketing performance on multiple dimensions and make informed accountable choices.
COLLECTION
Efficient data collection is a fundamental first step toward identifying untapped metrics, developing actionable reports, and ultimately, driving profits. While we gain plenty of insight from vanity metrics (e.g., pageviews, bounce rates, and social followers), the bulk of our content strategy is built on metrics involving action (e.g., who is coming to your site, who is converting and from which channels, and what conversions are deepening relationships).
ANALYSIS
What does this data mean, and what is the team supposed to do with it?
With the knowledge gained through not only the data but also our extensive market and competitor research, our digital marketers work with designers, developers, and writers to produce actionable reports that directly inform content strategy.
IMPROVEMENT
You won’t meet too many agencies that proactively test and optimize site content regularly. Using our proprietary tracking tools and a variety of third-party resources (e.g., heat maps, scroll depth tracking, click-tracking overlays) to A/B test, we never stop improving our clients’ conversion rates and usability.
ANALYTICS AUDIT
SEO AUDIT
SOCIAL MEDIA AUDIT
DIGITAL MARKETING
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
HOME | SERVICES | COMPANY | KNOWLEDGE BASE | CONTACT US | CAREERS
CALL US: (213) 444-2413
©2009-2022 Holding Company: The South Bay Project, Inc. | Meta CMO™ | Meta Ads, LLC | Site design by us.