Our strategic recommendations are brought to life by designing an effortless user experience (abbreviated as UX). UX is a trendy blanket term that is constantly relied upon but rarely defined as it grows from buzzword to brass tacks. Essentially, UX is about making your digital interactions on any device easy, rather than frustrating. Take a complex task and create multiple intuitive paths for users to effortlessly accomplish said task. Then repeat that process for every task folks would value—that’s the micro level of UX. Take a step back and you’ll notice that UX encompasses every aspect of a person’s interaction with a product, service, or company. Anything that shapes your audience’s perception is influenced by UX, and the trick is marrying all those micro-level interactions with a larger, cohesive vision.