CONTENT CREATION
We create compelling, highly informed content that is prove to reach the right audience at the rigth time - without the guesswork.
CREATING VISUAL AND WRITTEN ASSETS
Content is the megaphone that allows businesses to communicate to their audience. It’s both the melody that attracts people to a song and the lyrics that they fall in love with.
To compete in today’s digital world, a business needs to become a content factory, rapidly producing and publishing content that audiences enjoy consuming and that inspires them to take action. But who has the time?
Our team works with your business during our research and strategy phases to develop a plan together. Then we write accurate and informative copy, using our design and development chops to turn that copy into engaging content that your audience will enjoy. Our team creates content at a pace that will keep your digital marketing channels active and engaging.
IDENTIFYING WHICH CONTENT TO CREATE
Before you can create content you must first identify which types of content to create. Our team will audit your website, identifying the content your business has already published, and what kind of content you should avoid.
We will use our audit to identify gaps that need to be filled based on the content your audience enjoys consuming and the content that help them guide your audience through each stage of the buyer’s journey.
CREATING CONTENT
Creating your own content can be a challenge. Yes, you may be the expert in your field, but you’re not a copywriter, editor, and graphic designer. This is why you need a team to work together to create, edit, revise, and design your message.
Our team of content strategists, copywriters, and designers will work together to create content that informs, teaches, and inspires your audience to take action. Or we’ll create content to simply start a conversation.
The periodic table of content marketing above can be used to illustrate each step of the process. Each color is a different step. Work your way through the table picking out the best options from each color to see how content marketing can best suit you.
Strategy.
Decide what your goals are and what you would like to achieve and who you are targeting etc.
Format
Using the goals above work out what the best format is to present these on. For example, it may be best to do a video.
Content Type
What content type will get across your information best and also appeal to your target audience. If you chose video above, it may now be relevant to pick a ‘How to based’ content type to explain how to fit a specific engineering part etc.
Platform
Decide what platforms are best to use for your format and content type. At this stage it may be possible to use more than one platform. Carrying on with our ‘How to Video’ from the points above, we could choose websites, You Tube, Facebook, Twitter and several others. However, we do recommend that you focus on one at a time and make sure you execute it properly.
Metrics and Goals
Decide how best to track your results based on your goals that you should have established in point one.
Sharing Triggers
Be aware of what the main sharing triggers are and use these to your advantage.
Check your work.
Make sure you double check all of your work. Pay particular attention to all of the points on the table above.
Now you know what content marketing is, you can split it up into steps, which will make it very achievable to add into your
marketing strategy. We do advise that this doesn’t make up your full strategy but rather is used to compliment the marketing that you already have.
If you need any help with your content marketing or anything else, please contact us and we’ll be more than happy to get your business moving in the right direction.
How We Promote Content
SEARCH ENGINE MARKETING
CREATING TARGETED AND CUSTOM MESSAGES
With more than 1 billion websites in existence, users can have a hard time finding what they need and companies can have a hard time drawing the right users to their site. We help you cut through the noise with custom search-engine ads, written specifically for your target audience, so they can find what they’re looking for—on your site. Campaigns are scalable, so you can start small, set some baseline goals, and grow your campaign as you see results. Learn More →
SEO
KEYWORD FOCUSED CONTENT REACHING THE RIGHT AUDIENCE AT THE RIGHT TIME.
Effective SEO, or search engine optimization, goes beyond optimizing your website for search engines—it’s a gradual, ongoing process that uses strategic content creation to improve user experience and online visibility. Through monitoring and data testing, our ethical, white-hat SEO services are proven to boost organic traffic and convert website visitors into loyal customers. Get an SEO Audit →
SOCIAL MEDIA MARKETING
WE ANALYZE YOUR MARKET TO IDENTIFY THE BEST PLATFORMS TO MEET YOUR GOALS.
A targeted social media campaign allows you to reach your audience and influencers through channels that are personal to them, where they are interacting directly with friends and family, or with those who share similar interests. Our analysts track and quantify the results of each campaign, allowing us to learn from current efforts and apply what we’ve learned to future iterations. Learn More →
EMAIL MARKETING
SUPPORT YOUR BUSINESS GOALS THROUGH TARGETED AND RELEVANT MESSAGING.
From automated lead-gen campaigns to transactional email communications, SBP’s email marketing campaigns support your business goals through targeted, relevant messaging that drives the audience through the sales cycle. Our team of copywriters, designers, developers, and strategists can create, deploy, manage, measure, and analyze your ongoing email marketing campaigns. Learn More →
RELATED SERVICES
WEB DESIGN
Before you start your digital marketing campaign, does your website need to be updated?
WEBSITE MAINTENANCE
A website can become outdated, but not when you sign up for our website maintenance package!
SOCIAL MEDIA ADVERTISING
We’ll increase your brand awareness by over 300% in the first month or your money back!
GRAPHICS
Level-up the experience your consumers have with your brand by upgrading your imagery with our graphic design services.
READY TO WORK WITH US?
Drop us a note or give us a call 213-261-1928; we’re happy to answer all your questions and even help brainstorm!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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