RESTAURANTS WITH EMAIL MARKETING ARE ALWAYS FIRST TO BE CONSIDERED
Restaurant Marketing
MAINTAIN YOUR RELATIONSHIPS
ATTRACT NEW PATRONS AND KEEP LOYAL CUSTOMERS RETURNING FOR LIFE.
Use our restaurant email marketing services to inform your customers about the latest drink specials, new menu offerings, events, live bands, and more at your restaurant.
Need to fill your tables & get more orders? We can help.
PERSONALIZATION
The customer is always right and everything is about the customer, including email! You can personalize your emails and tailor them to specific members in your target audience for greater results.
SHAREABLE CONTENT
People love telling others about the latest greatest restaurant they just tried. Restaurant mail marketing allows you to give your customers a way to easily share their experience with shareable content they can forward with a click of a button.
GREATER ROI
Keep customer turnover rates low with a bi-weekly restaurant newsletter, so your cafe, coffee shop, or five star establishment is always top of mind.
Learn a Little More About Restaurant Email Marketing
The number of business to consumer emails sent and received per year is expected to exceed 257 billion emails by the year 2020.
Yet only a mere 13% of restaurant owners are currently promoting their business through restaurant email marketing. That is a hugely untapped market that offers great opportunity to the restaurant owners that aren’t producing a restaurant newsletter yet.
Email is highly targeted, measurable, and desired. You have a contact list of restaurant patrons, so you know exactly who you are marketing to.
You know when they received your email and the action they took. And you know they want to receive the emails because they gave you their email address and permission to send them.
Research shows that over 90% of customers that receive restaurant newsletters find them useful at some point, showing that they are opening the emails and are engaged in the content they contain if you send them. You don’t want your restaurant missing out on this kind of exposure.
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So Why Do You Need Email Marketing for Your Restaurant?
Increased foot traffic into your restaurant is generally the greatest benefit that our clients see when they implement a restaurant email marketing campaign. Sending weekly or monthly emails keeps your restaurant top of mind when people are planning out dinners for the week or trying to decide on a restaurant to celebrate an upcoming birthday or well-deserved promotion.
Restaurant email marketing offers you an audience to market to now and for years to come, and it’s an audience that is interested in you and has asked to receive more information about you. As you gain more contacts to add to your email lists, you are gaining those customers for life. You own your email contact list and don’t have to pay to get them like you do through some social channels. It’s like an all you can eat buffet that never closes.
Experience an increase in ROI and decrease in advertising costs. Restaurant email marketing is one of the most cost effective forms of digital marketing for restaurants because it yields a $40 return on average for every $1 invested. The more emails you send, the greater diner loyalty you will achieve, the higher your sales will be, thus giving you a profitable margin through email marketing.
BEAT OUT CORPORATE CHAINS WITH RESTAURANT EMAIL MARKETING
Email marketing is one of the most cost effective forms of advertising your restaurant. This is because you are advertising to a warm audience. You already have their attention. They have asked to receive information from you. Over 70% of restaurant patrons want local restaurants to send them coupons and are prepared to use them. So give them what they want! All you need is a strong strategy and great content, and your customers will respond well to your email marketing efforts.
OUR PROCESS FOR RESTAURANT EMAIL MARKETING
1. STRATEGY
First you need to determine a strategy for your restaurant email marketing campaign. We will meet with you to help you develop your short-term and long-term goals and then formulate a campaign that will help you achieve those. We will explain the strategy to you and walk you through how each step will bring you that much closer to achieving your goals.
2. LEAD MAGNETS
We then generate a contact list for your emails if you don’t already have one. If so, we try new methods to add more contacts to your list by setting up lead magnets on your website. These lead magnets generally offer coupons, discounts, or free menu items such as an appetizer or dessert. These lead magnets will automatically populate an email with the free offer and deliver to their inbox while simultaneously adding the website visitor’s email to your contact list for all future emails and restaurant newsletters.
3. SEGMENTATION
The benefits of segmenting your email list will be seen more and more as your list grows. Segmentation allows you to divide the contacts in your email list by different interests, actions taken, new customers vs repeat customers and more. We can learn more about your customers by seeing what calls to action they click on in your emails, such as placing a catering order online, reserving a table, or scheduling a delivery. By doing this we can craft emails that deliver specific content that those groups of people want to see rather than sending everyone the same email. 9 out of every 10 restaurant owners do not segment their email lists, and that’s probably because they aren’t working with an email marketing agency so they are missing out on a great deal of profits and being able to further engage and connect with customers. All your customers are not the same, so we won’t treat them like they are with just one email.
4. AUTOMATION
One of the best features of email is it allows you to be both in your restaurant managing it and in the palms of people’s hands as they check their email on their phone. We can set up email automations that trigger different emails depending on the action a customer makes when they receive the email. It’s a way for you to be responsive and provide a service without actually having to physically press send.
5. RESTAURANT NEWSLETTER
Your restaurant newsletter is where you get to share all the information about your restaurant that you don’t want to be in a promotional email. We can craft weekly or monthly newsletters that share happenings at your restaurant like new menu changes, employee highlights, happy hour specials, and community events. Your restaurant newsletter is also a great time to share the story behind your restaurant and build a foundational relationship with your customers. The more they feel like they know you, the more they will patronize your restaurant.
6. REPORTING
We will use the data from your monthly reports to gain an understanding of what your customers like, respond to, and want to see in your future emails. We will also segment your list by varying characteristics based on their interests and the type of customer they are.
KEY TIPS FOR RESTAURANT EMAIL MARKETING
When it comes to marketing your restaurant, you have to make sure your emails stand out among the competitors that may also be in your customer’s inbox. Here’s how you do that:
1. Subject lines. They should be eye catching and tell what the email is going to offer.
2. Add value. Make the content in your email worth their time to read it.
3. CTAs. Make your message clear and tell the customer what you want them to do, whether it’s use a coupon, follow you on social media, or register for your next event. Give them a call to action.
4. Reporting. Your reports will tell you how your customers respond to your emails. This data tells you how to adjust your strategy, if needed.
WHY OUR EMAIL MARKETING SERVICES ARE THE BEST CHOICE
Full Service
We are a full service digital marketing company that can promote your restaurant in more ways than just restaurant email marketing. If you want to boost the success of your email marketing or have bigger plans for your digital marketing strategy, you can also implement social media advertising or any of our other services such as SEO, website design, content marketing, PPC, or social media management.
Restaurant Experience Preferred
You write it on all your job postings and want your new hires to have restaurant experience. Shouldn’t you want the same from your email marketing company? We think so too. We’ve worked with restaurants in the past and we know how hungry minds operate. We use only the most visually pleasing images and create engaging copy to keep your customers reading until the very end of the email and coming back to your restaurant time and time again. A full customer is a happy customer.
Email Specialists
You are assigned a dedicated specialist that work in individualized departments dedicated to bettering your restaurant email marketing strategy and sending appetizing restaurant newsletters.
READY TO START EMAIL MARKETING CAMPAIGNS?
Fill out the inquiry form and a friendly Account Manager will be in touch ASAP to set up a call. Or call us at 213-444-2413 to discover how we can help your restaurant grow today!
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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