Metaverse Chief Marketing officer

Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.

Starting a business is exciting—but also demanding.

This overview guide addresses some of the most common startup steps to ensure your company is ready for success.

"Piercing the corporate veil" is a legal phrase that describes the owners of a corporation losing the limited liability that having a corporation provides them. When this happens, the owners’ personal assets can be used to satisfy business debts and liabilities. This concept doesn’t apply only to corporations, however. Any business type that provides limited liability to its owners is at risk of piercing the corporate veil if the owners don’t take the steps necessary to ensure this protection remains intact.

In order to incorporate a business, you must file company formation documents with the state government. Unlike a sole proprietorship or general partnership, both of which are formed as soon as the owner or owners conduct business, a corporation or LLC must be created with the state, and each state has its own incorporation requirements. This article outlines the most commonly requested elements.

When starting a business or changing your business structure, one of the most common options business owners evaluate is whether to form an S corporation (S corp) or C corporation (C corp). These are the two most common ways to incorporate, and the choice really depends on your business goals.

In a perfect world, all landing pages on the web would contain rich content that serves to provide users with an honest and accurate solution to their queries. Unfortunately, many “black hat” SEO tactics have spoiled the quality of landing page content within search engine result pages (SERPs), forcing Google to take action by imposing algorithmic penalties.

When building landing pages, be sure to follow the same quality guidelines as other webpages. If done properly, landing pages are a great way to bring a targeted audience to a page that speaks exactly to their wants or needs, an approach known as vertical marketing.

Starting a business takes courage, and it’s FUN yet persistent work. Being successful and staying in business takes even more. You’ll need a combination of hard work, skill, perseverance, and perhaps even luck.

Here are 5 questions to ask yourself before you plunge into business ownership.

Small business ownership isn't just another job -- the responsibilities have advantages and disadvantages, requiring you to perform many different roles using many different skills. Are you ready?

Forming a nonprofit corporation is similar to, but somewhat distinct from, incorporating a for-profit corporation. This article outlines the process and most commonly required information for forming a nonprofit corporation.

Social sentiment is a way of measuring the emotions behind social media mentions. It is a manner in which you can measure the tone of the conversation that's taking place—is this person satisfied, happy, angry, or annoyed? It's not enough to know that something is trending. Sentiment adds context to social media. Without sentiment, data can be easily misleading.