BUILD STRONG CREDIBILITY
Cultivate Engaged Members & Build an Inspired Community
That’s our goal for your gym. We’ll help you acquire new memberships and educated & encourage your existing members to keep them coming back.
More Traffic
Businesses that operate a strong content marketing strategy see 8x more traffic than their competitors that don’t consistent blog for their followers. It’s just that simple.
More Conversions
After you start your fitness blog, you’ll experience the greatest benefit any gym wants, more members! Gyms with a fitness blog gnerally receive 6x more members from their marketing efforts than gyms that don’t operate a consistent blog.
More Value
Blogging is one of the most inexpensive ways to market your brand. Even at a low cost, your blog still offers a great deal of benefits including 3x more quality leads than any other form of outbound marketing efforts your gym may have.
Content Marketing for Fitness Facilities
Starting a fitness blog means implementing inbound marketing tactics that will drive more traffic to your site and your gym.
For many, exercising is more of a mental game than it is a physical one. Some people need a little extra encouragement every now and then. And some people need daily motivational quotes and stories to keep them progressing on their fitness journey. You can provide that to all your members with fitness content marketing.
Keep the storytelling going online with a fitness blog about members, community icons, or even your own fitness journey. We are encouraged by others, and that’s definitely what people look for in a lifelong gym membership. You want to build a community and fitness content marketing is the way to do it.
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Why is Starting a Fitness Blog Beneficial to Your Business?
1. inexpensive
Starting a fitness blog is an excellent use of your digital marketing budget because it is one of the least expensive forms of marketing costing more than 60% less than traditional outbound marketing methods.
2. Authority & credibility
The more content you produce on your fitness blog, the more you are helping your current and potential members. You’re establishing yourself as an industry leader and expert that they know they can trust.
3. Boost Other Marketing Efforts
Implementing a content marketing strategy for your gym by starting a fitness blog will not only give you all of the aforementioned benefits but also boost your other digital marketing efforts to help your business climb to the top. Content marketing improves your SEO efforts by adding more indexed pages to your site. It also gives you more content to share and distribute through social media and email so you can drive even more traffic to your site.
You might be thinking: “Do I really need a blog? Will it even pay off?”
The answer is 110% yes it does! Content marketing allows you to constantly be in communication with your potential members by providing them valuable information that helps them make the decision to choose your gym to start or continue their fitness journey. Check out our pricing here: Content Marketing Pricing. Your content marketing efforts will pay for themselves and bring more profitable members. It’s just that simple.
WHAT’S MOST IMPORTANT WHEN STARTING A FITNESS BLOG
1. Develop a Strong Strategy
We conduct research to help you determine your target audience and the answers they are generally looking for when they visit a fitness blog. The next step in your strategy development is deciding the message you want to send when starting a fitness blog and answering your prospects questions. We will help you develop a voice that people will only associate with your brand when they see your content across your different digital marketing channels.
2. Custom Content Development
Of course you want to stand out among all the fitness craze blogs out there. Our in-house writers will create custom content for your fitness blog each month. All blog posts will be delivered to you for your to review and approve before they go live. Any changes will be made within 24 hours and submitted to you again for final approval. During this phase, we also create a monthly content calendar so you will know when your content will be distributed and what topics we will focus on each week so you can adjust your other channels of marketing accordingly.
3. Sharing Your Blog
When starting a fitness blog, we highly suggest using WordPress as your publishing platform. If you do not currently use WordPress for your website design, then we will embed a WordPress link into your website. In addition to publishing your content on your website, we will also share it to your social media platforms like Facebook and Twitter. For a more robust sharing strategy, you can implement our email marketing or social media advertising services for greater awareness of your fitness blog.
4. What the Metrics Mean
It is through this data that we will learn more about your target audience and how they respond to the content published on your site. We analyze each metric and adjust your strategy to improve it and build up your blog following. Each month you will receive these same reports straight to your inbox, which will indicate how your blogging efforts are improving traffic, time on site, and conversions.
BENEFITS OF FITNESS CONTENT MARKETING
Experience these benefits with our content marketing services:
1. Blogging and content creation helps you bring in more qualified leads.
2. Starting a fitness blog will increase traffic for your website.
3. Quality content will help your gym build credibility and stronger relationships with members.
4. A fitness blog can expedite the lead to member nurturing and conversion process.
5. Content marketing can help your gym climb in SEO rankings.
WHY YOU SHOULD WORK WITH US TO START YOUR FITNESS BLOG
Fitness Industry Experience
You wouldn’t take fitness advice from someone who doesn’t appear to be in shape or perform daily workouts. So why would you work with a digital marketing company who has never actually succeeded in starting a fitness blog for a gym or workout facility? You wouldn’t. And we wouldn’t want you to. We know you’ll be confident in working with us because we have started, created, and maintained several fitness blogs for our clients who use our content marketing services. They have been able to keep their clients informed and engaged through the content our professional writers produce.Highly Trained Specialists
Feel like you’re working with a personal trainer everyday when starting a fitness blog for your brand. You will be assigned a dedicated content specialist who will write engaging content that entertains your readers and aids in obtaining and retaining members month after month. All content is written in-house by your personal content specialist with your company goals in mind.Full Service
We want all of our fitness clients to grow to their greatest potential when they work with us which is why we offer a full service portfolio of digital marketing opportunities. Starting a fitness blog can only be strengthened by combining your content efforts with SEO to increase traffic to your site and shares to social media. We take your marketing efforts to the next level by sharing your blog with your contacts through email marketing.
READY TO BECOME AN AUTHORITY ONLINE?
Fill out the inquiry form and a friendly Account Manager will be in touch ASAP to set up a call. Or call us at 213-444-2413 to discover how we can help your restaurant grow today!
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