USER EXPERIENCE
Defining the Best Path
WHAT IS UX?
We admit it: The term user experience (UX) is a trendy blanket term that has been constantly used but rarely defined as it has grown from buzzword to brass tacks. It’s easy to see why the label has slipped into such a nebulous usage, Talking about UX can be a bit like looking at an inkblot test: Whatever matters the most to you ends up being what you see.
In the context of our process, “user experience” is a general term that describes not only the professional practice but also the resulting outcome. As the Internet has become more integrated into our lives over the years, UX has shifted from simply avoiding errors and dead ends to practicing a set of methods and techniques to research what users need and want and then designing an experience (whether it is print, digital, physical, or a combination thereof).
OUR UX TOOLBELT
UX allows us to craft the overall effect created by the interactions and perceptions someone has when using a product or service. It can evoke strong emotions, including hatred, love, or, dare we say, delight. Since we conduct so much of our lives through technology, how easy or difficult that technology is to use is what really matters. That’s what UX is all about.
Our UX builds on a foundation of usability and, depending on the project, layers in some of the following deliverables:
Persona research and creation
Survey creation and analyses
Card sorts
Heuristic reviews and mark-up
Focus group findings
Competitive audits
Content audits and inventories
Content analysis
Journey maps
Workflows
Storyboards
Sitemaps
Taxonomies
User testing
Prototyping
WEB DESIGN
FACEBOOK ADVERTISING
CONVERSION BASED CONTENT
CUSTOMER RELATIONSHIP MANAGEMENT
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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