Knowledge Base
This is a blog post about making more money. Specifically, it’s about e-commerce sites and how they can sell more, but some of these same principles can be carried over to just about any type of business or organizational goal. Lookalike audiences are a powerful idea, even a controversial one in some circles.
Depending on the industry you’re in, you may find yourself asking “Is social media really that important to the success of my business?” It’s a good question to ask and the levels of engagement will more than likely vary from one business to the next, but social, to a certain extent, will influence the overall success of businesses in any industry.
Social sentiment is a way of measuring the emotions behind social media mentions. It is a manner in which you can measure the tone of the conversation that's taking place—is this person satisfied, happy, angry, or annoyed? It's not enough to know that something is trending. Sentiment adds context to social media. Without sentiment, data can be easily misleading.
