In a perfect world, all landing pages on the web would contain rich content that serves to provide users with an honest and accurate solution to their queries. Unfortunately, many “black hat” SEO tactics have spoiled the quality of landing page content within search engine result pages (SERPs), forcing Google to take action by imposing algorithmic penalties.

When building landing pages, be sure to follow the same quality guidelines as other webpages. If done properly, landing pages are a great way to bring a targeted audience to a page that speaks exactly to their wants or needs, an approach known as vertical marketing.