CAMPAIGN STRATEGY
Creating multi-channel marketing strategies to increase traffic and conversions.
Data-Based and Content-Focused Strategies
Our campaign strategies aren’t strategies you can sit on. They are data-based, targeted content focused on reaching and converting your audience from an unknown person to a known lead. We provide detailed directions on what content to create when to published and promote, and continue measuring and improving. Short on content creators? No problem. Our team of copywriters and designers work hand-in-hand with our digital strategist ensuring the content is created is aligned with the strategic direction and message for each campaign.
Our campaign strategies aren’t strategies you can sit on. They are data-based, targeted content focused on reaching and converting your audience from an unknown person to a known lead. We provide detailed directions on what content to create when to published and promote, and continue measuring and improving. Short on content creators? No problem. Our team of copywriters and designers work hand-in-hand with our digital strategist ensuring the content is created is aligned with the strategic direction and message for each campaign.
Data-Based and Content-Focused Strategies
KNOWING YOURSELF — AND KNOW YOUR AUDIENCE
Our campaign strategies start by getting to know you first to ensure your brand and message are solid. Then, our team performs market research to identify who your audience is, channel research to determine where they are, and how to get your content in front of them.
Our user flows identify how your audience would interact with content and which content format is best to communicate your message. By identifying what content and formats work best, we can pull together pieces of content that have been valuable historically and build off of these pieces of content to create pieces to engage your audience with.
A VISUAL GUIDE
With our research and audience in hand, we will create our digital marketing report which includes a visual guide showing your audience’s journey during the campaign to identify when they will interact with your content, calls-to-action, and the steps that happen after converting. This step simplifies content creation and content management, and the ultimate execution of the campaign.
SETTING BENCHMARKS AND MEASUREMENT
With the complete plan and end goal in mind, we set benchmarks and create a measurement plan. We know the big goal is likely generating more business and having a positive ROI (which we measure in our proprietary software) but we also look at the key performance indicators such as entrance, click-throughs, and conversion rates to inform our strategy and measure success.
CAMPAIGNS
CAMPAIGNS
GOOGLE ADVERTISING
EMAIL MARKETING
SOCIAL MEDIA ADVERTISING
DIGITAL MARKETING
KNOWLEDGE PORTAL
HOW BRAND IDENTITY IS DEFINED
Aug 13, 2019
All the components related to a product, service, company, or person is “brand identity” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. Brand identity is a separate category from brand image.
THE VIRTUAL MARKETPLACE IS RESHAPING RETAIL
Jul 23, 2019
Unlike e-commerce sites
that involve businesses selling their own products through a website, virtual marketplaces are where third-party sellers can do business. Amazon and eBay are popular examples of virtual marketplaces. Also known as e-commerce marketplaces, such sites may feature individual traders, large-scale manufacturers of goods, or anything in between.
WELL BUILDING STANDARD – THE NEXT BIG THING IN BUSINESS
Jul 19, 2019
Our world is getting greener by the day. As a global community, we are trying vigorously to recycle more, waste less, and become more efficient in everything that we do. Now, with the green building trend towards sustainability firmly in place, the WELL Building Standard is helping to spearhead the next big wave of change – making buildings healthier and greener for those of us who inhabit them.
CRAFTING YOUR CONTENT STRATEGY TO CREATE USEFUL CONTENT
Jul 15, 2019
Not all content types work for all audiences. For example, the content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
LETS GET STARTED
READY TO START A PROJECT OR REALLY CURIOUS ABOUT WHAT WE CAN DO FOR YOU? DROP US A NOTE OR GIVE US A CALL (213) 444-2413; WE LOVE ANSWERING QUESTIONS AND BRAINSTORMING IDEAS!
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