THE BEST COMPANIES DON’T WIN.
Since 2009, we’ve worked with companies of all shapes and sizes. Our success is due primarily to experience, but also education in the most popular advertising platforms with the most current techniques.
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START UP BUSINESS SERVICES
DIGITAL MARKETING
BUSINESS & MANAGEMENT CONSULTING
WEB DESIGN
E-COMMERCE
MEDIA PRODUCTION
content strategy for a B2B could be to create content that requires a considered decision, whereas content for a B2C may be to stimulate an impulse buy. In this case, the B2B content should focus on establishing an authoritative profile for that business and providing more educational resources (quadrant 1). B2C content, on the other hand, should target users with emotion (quadrant 4). This was put best by Richard Vaughn and his FCB grid(3).
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